(Senior) Development Partner, Promotion

Enterprise Singapore; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Enterprise Singapore is seeking a Programme Lead to advance Singapore's Standards and Conformance (S&C) by driving mindshare initiatives and stakeholder engagement. The role focuses on strengthening awareness of S&C among businesses and partners, translating insights into strategic actions and measuring impact.

You will build relationships with industry players and government agencies, coordinating cross-sector efforts to promote Standards and Conformance as a driver of enterprise

Qualifications

• Knowledge or experience in business strategy, economic development, industry development, marketing, communications, policy or related disciplines.
• Ability to use research, stakeholder insights and data to develop strategies and translate them into actionable communications, promotion and engagement initiatives.
• Strong analytical and critical thinking skills, with the ability to synthesise insights into recommendations and actionable plans.
• Strong written, verbal and presentation skills, with the ability to communicate effectively to diverse stakeholders.
• Strong stakeholder management and relationship-building skills, with experience engaging partners across the public and private sectors.
• Excellent project management skills, including the ability to manage multiple priorities and deliver outcomes within timelines.
• An interest in Singapore's economic development and a passion for supporting industry growth through a strong Standards and Conformance ecosystem.

Responsibilities

• Drive Mindshare Strategy to strengthen awareness and understanding of S&C among businesses and stakeholders.
• Lead research to assess stakeholder perceptions and identify mindshare gaps.
• Translate research findings into strategic priorities and recommendations for communications and engagement initiatives.
• Develop measures to track shifts in awareness and perceptions and adjust strategies accordingly.
• Build and maintain relationships with companies, trade associations, government agencies to advocate Standards and Conformance.
• Plan and execute targeted communications and promotional initiatives supporting the Mindshare Strategy.
• Collaborate with internal and external stakeholders to enhance trust in Singapore's products and services.

Skills

Business strategy

Economic development

Marketing

Communications

Policy

Research to strategy

Analytical thinking

Stakeholder management

Project management

Public speaking

Job description

What the role is:

The Policy & Promotion Team under the Quality & Excellence Group (QEG) drives efforts to strengthen trust in Singapore products and services through the strategic promotion of Singapore's Standards and Conformance (S&C) ecosystem. The team works closely with diverse stakeholders, including industry, government agencies, institutes of higher learning, trade associations and business leaders to encourage the adoption of standards, quality and conformity assessment practices that enhance enterprise competitiveness and support Singapore's economic priorities.

What you will be working on:

This portfolio plays a key role in advancing Singapore's S&C agenda by driving strategic initiatives and stakeholder engagement efforts that strengthen trust in Singapore products and services.

Mindshare Strategy and Industry Insights

• Drive the S&C Mindshare Strategy to strengthen awareness, understanding and appreciation of S&C among businesses and key stakeholders.
• Lead research and studies to assess stakeholder perceptions, identify mindshare gaps and understand the factors influencing the awareness and adoption of S&C.
• Translate research findings, industry trends and stakeholder insights into clear strategic priorities, target audience segments and recommendations for communications, promotion and engagement initiatives.
• Develop appropriate measures and indicators to track shifts in awareness and perceptions, assess the effectiveness of mindshare-building efforts, and recommend adjustments to strengthen impact.
• Work with internal and external stakeholders to align mindshare initiatives with Singapore’s S&C priorities, industry needs and broader economic objectives.

Industry Engagement and Promotion

• Build and maintain strong relationships with companies, trade associations, industry partners and government agencies to advocate the value of Standards and Conformance.
• Engage business leaders and key stakeholders to increase awareness and adoption of Standards and Conformance as part of corporate growth and competitiveness strategies.
• Plan and execute targeted communications, outreach and promotional initiatives that support the Mindshare Strategy and strengthen understanding of the value of Standards and Conformance.
• Collaborate with internal and external stakeholders to drive collective efforts that enhance trust in Singapore products and services.

What we are looking for:

What You'll Be Using and Applying

• Knowledge or experience in business strategy, economic development, industry development, marketing, communications, policy or related disciplines.
• Ability to use research, stakeholder insights and data to develop strategies and translate them into actionable communications, promotion and engagement initiatives.
• Strong analytical and critical thinking skills, with the ability to synthesise insights into recommendations and actionable plans.
• Strong written, verbal and presentation skills, with the ability to communicate effectively to diverse stakeholders.
• Strong stakeholder management and relationship-building skills, with experience engaging partners across the public and private sectors.
• Excellent project management skills, including the ability to manage multiple priorities and deliver outcomes within timelines.
• An interest in Singapore's economic development and a passion for supporting industry growth through a strong Standards and Conformance ecosystem.

How We Work Together We value individuals who work well with others, communicate clearly, take ownership of their work, and are open to learning and improvement. You should be comfortable navigating change, collaborating across teams and stakeholders, and contributing positively to a dynamic and purpose-driven work environment.

About Enterprise Singapore

Enterprise Singapore is the government agency championing enterprise development. The agency works with committed companies to build capabilities, innovate and internationalise.It also supports the growth of Singapore as a hub for global trading and startups, and builds trust in Singapore’s products and services through quality and standards.Visit www.enterprisesg.gov.sg for more information.