Specialist, CRM Content

beIN MEDIA GROUP; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

beIN MEDIA GROUP is seeking a Customer Growth & Experience Marketing Specialist to contribute to the CRM strategy for beIN SPORTS CONNECT. You will help deliver insight-driven campaigns that engage viewers, drive subscriptions, and increase retention across email, push, in-app, and web channels.

Collaborating with marketing and product teams, you will plan targeted communications, build segments in Braze, and report on performance against KPIs, maintaining a customer-first, data-driven approach

Qualifications

• Experience building segments in a marketing automation platform (Braze preferred).
• Expertise driving customer engagement via email, push, in-app messaging, and SMS at enterprise level.
• Proficiency in coding HTML, CSS, and Liquid.
• Experience delivering customer-facing communications.
• Ability to read data and performance metrics.
• Strong organization and attention to detail; prioritises workload.
• Passion for sports and customer experience.
• Ability to measure against objectives and KPIs and report findings.
• Creative, customer-first mindset; results and data driven.
• Adaptable and agile in changing environments.

Responsibilities

• Support planning, briefing and delivery of targeted campaigns across email, push, in-app and web to drive engagement, cross-sell, retention and winback.
• Collaborate with marketing and product to ensure campaigns are planned and executed.
• Execute personalized communications across direct customer channels.
• Plan and schedule automated campaigns aligned to targets and past performance.
• Develop new ideas to engage audiences across touchpoints.
• Consider customer experience and regional communication approach.
• Provide timely reporting to internal stakeholders.

Skills

Customer engagement

Marketing automation

Campaign planning

Data analysis

Project coordination

Tools

Braze

HTML

CSS

Liquid

Job description

Reporting to the Manager, Customer Growth & Experience, this role plays a key part in the delivery of our overall CRM strategy for beIN SPORTS CONNECT - ensuring the campaigns we're landing are insight driven and customer focused to create communications experiences that build a relationship with the customer and give them plenty of reasons to subscribe and stay longer.

Key Responsibilities

• Support on the planning, briefing and delivery of engaging and highly targeted content marketing campaigns (email, push notifications, in app notifications and web) designed to increase viewing engagement, cross sell / upsell, retention and winback on beIN SPORTS CONNECT.
• Work collaboratively with marketing and product counterparts to ensure projects and communications are considerately planned and executed.
• Execute a well thought out personalised and relevant communication plan across all direct customer-facing on and offline channels.
• Plan and schedule automated and BAU campaigns in a trackable and digestible format, based on commercial targets and past performances.
• Develop new and exciting ideas and ways to communicate with our audiences and increase their engagement through content and campaigns across all touchpoints.
• Constantly consider the customer’s experience and the regional approach behind any communication
• Provide timely reporting to internal stakeholders

Requirements

• Able to develop and build segments within a marketing automation platform (familiarity with Braze preferred)
• Expertise driving customer engagement through dynamic email, push, in-app messaging, and SMS on an enterprise-level marketing automation platform.
• Competency in coding HTML, CSS, and Liquid highly desirable
• Experience or equivalent with delivering customer-facing communications.
• The ability to comprehend data and performance metrics.
• Highly organized with good attention to detail and able to prioritise workload.
• A passion for sports and providing a great customer experience.
• The ability to measure against set objectives and KPI's and produce reports based on findings.
• Creative thinker, customer-first mindset, highly effective, results and data driven
• Comfortable with change and promotes agility in self and their ways of working.