Spclst , Technical Product Management

MSD; Singapore; Hybrid; SGD 90,000 - 140,000; Full time

Job summary

MSD is seeking a GEO Specialist to strengthen capability in Generative Engine Optimization, AI discoverability, and answer engine readiness across digital ecosystems. You will ensure content is structured, compliant, and accurately represented across generative search and AI platforms.

The role supports digital transformation by evolving web platforms into trusted AI input systems for patients, healthcare professionals, and other stakeholders seeking credible information.

Qualifications

• Bachelor's degree in Computer Science, Information Systems, Digital Marketing, Data Analytics, or a related field.
• 3–6 years of experience in SEO, technical SEO, content optimization, web analytics, digital marketing, or related digital roles.
• Strong understanding of how search engines crawl, index, rank, and interpret content.
• Practical understanding of generative AI search behavior, AI answer engines, large language models, and emerging GEO practices.
• Experience working with SEO and analytics tools such as Semrush, Google Search Console, GA4/GA360, ScreamingFrog, Adobe LLM Optimizer, or equivalent platforms.
• Familiarity with structured data, schema.org, metadata, semantic HTML, sitemaps, robots.txt, canonical tags, hreflang, internal linking, and page experience signals.
• Ability to interpret analytics data and translate findings into clear business and content recommendations.
• Strong stakeholder management skills and ability to work across technical, commercial, regulatory, and agency teams.

Responsibilities

• GEO Strategy and AI Discoverability: Define and drive strategies to improve visibility across generative search, AI assistants, and search-led journeys.
• Technical SEO and AI-Ready Content Optimization: Assess crawlability, indexability, structured data, metadata, and accessibility for machine parsing.
• Measurement, Reporting, and Insights: Track AI citations, answer visibility, crawl behavior, and content engagement using GA4 and SEO tools.
• Collaborate with web, content, compliance, and analytics teams to implement improvements and share insights.

Skills

Asset Management

Benefits Management

Biopharmaceutical Industry

Computer Science

Conversational AI

Data Analytics

Digital Marketing

Digital Transformation

Google Search Console

Life Science

Management System Development

Marketing

Product Management

Requirements Management

Semantic HTML

Stakeholder Relationship Management

Strategic Planning

Structured Data

System Designs

Website Analytics

Education

Bachelor's degree in Computer Science, Information Systems, Digital Marketing, Data Analytics, or related field

Tools

Semrush

Google Search Console

GA4/GA360

ScreamingFrog

Adobe LLM Optimizer

Job description

Job Description

We are seeking a GEO Specialist to strengthen capability in Generative Engine Optimization (GEO), AI discoverability, and answer engine readiness across digital ecosystem.

This role ensures content is structured, discoverable, compliant, and accurately represented across generative search, answer engines, conversational AI platforms, and traditional search experiences.

The role will support broader digital transformation by helping evolve web platforms from traditional traffic destinations into trusted AI input systems that support patients, healthcare consumers, healthcare professionals, and other stakeholders in finding credible information.

Key Responsibilities

GEO Strategy and AI Discoverability

• Support GEO strategies to improve visibility across generative search, answer engines, AI assistants, and search-led digital journeys.
• Translate SEO foundations into AI-native optimization, including entity clarity, semantic structure, structured answers, and topic authority.
• Identify opportunities to improve how scientific, medical, brand, and corporate content is discovered and represented by AI-driven platforms.

Technical SEO and AI-Ready Content Optimization

• Assess web pages for technical SEO and GEO readiness, including crawlability, indexability, structured data, metadata, semantic HTML, internal linking, headings, accessibility, and content clarity.
• Identify platform-level improvements required to make content easier for search engines and AI systems to parse.
• Work with web, content, and compliance teams to ensure high-priority content is available in machine-readable formats rather than only in PDFs, images, or non-parseable assets.
• Support improvement of structured data, schema markup, metadata, content architecture, and crawlability.

Measurement, Reporting, and Insights

• Define and monitor GEO indicators such as AI citation presence, answer engine visibility, query coverage, content discoverability, and AI-influenced engagement.
• Use GA4, Google Search Console, SEO platforms, content analytics, and emerging GEO tools to identify opportunities and track performance.
• Track metrics such as AI citations, share of answer, citation source quality, branded and unbranded visibility, crawl behavior, organic search performance, content engagement, and conversion to owned web experiences.
• Provide regular insights to the teams.

Required Skills And Experience

• Bachelor's degree in Computer Science, Information Systems, Digital Marketing, Data Analytics, or a related field.
• 3–6 years of experience in SEO, technical SEO, content optimization, web analytics, digital marketing, or related digital experience roles.
• Strong understanding of how search engines crawl, index, rank, and interpret content.
• Practical understanding of generative AI search behavior, AI answer engines, large language models, and emerging GEO practices.
• Experience working with SEO and analytics tools such as Semrush, Google Search Console, GA4/GA360, ScreamingFrog, Adobe LLM Optimizer, or equivalent platforms.
• Familiarity with structured data, schema.org, metadata, semantic HTML, sitemaps, robots.txt, canonical tags, hreflang, internal linking, and page experience signals.
• Ability to interpret analytics data and translate findings into clear business and content recommendations.
• Strong stakeholder management skills and ability to work across technical, commercial, regulatory, and agency teams.
• Excellent written communication skills, with the ability to explain technical concepts in simple language.
• High attention to detail and comfort working in a regulated healthcare or life sciences environment.

Preferred Skills

• Experience in pharmaceutical, healthcare, life sciences, or other regulated industries.
• Understanding of promotional and non-promotional content boundaries in healthcare or pharma digital environments.
• Experience with CMS platforms such as AEM, WordPress VIP, or similar enterprise web platforms.
• Exposure to GEO, AI visibility, generative search monitoring, or answer engine analytics tools.
• Experience with multilingual or multi-market web ecosystems.
• Familiarity with content taxonomy, ontology, controlled vocabularies, and medical terminology governance.

Success Measures

• Improved visibility and citation quality of content across AI answer engines.
• Increased consistency and accuracy of representation in AI-generated answers.
• Improved technical SEO and GEO readiness across priority web pages.
• Reduction in content formats that are difficult for AI systems to parse, such as image-based tables or PDF-only critical information.
• Adoption of GEO playbooks and best practices by market and content teams.
• Stronger collaboration between web, analytics, regulatory, and commercial stakeholders.
• Clear, actionable reporting that connects GEO performance with business and customer experience outcomes.

Required Skills

Asset Management, Benefits Management, Biopharmaceutical Industry, Computer Science, Conversational AI, Data Analytics, Digital Marketing, Digital Transformation, Google Search Console, Life Science, Management System Development, Marketing, Product Management, Requirements Management, Semantic HTML, Stakeholder Relationship Management, Strategic Planning, Structured Data, System Designs, Website Analytics

Employee Status

Regular

Relocation

No relocation

VISA Sponsorship

No

Travel Requirements

No Travel Required

Flexible Work Arrangements

Hybrid

Shift

Not Indicated

Valid Driving License

No

Hazardous Material(s)

NA

Job Posting End Date

10/31/2026

• A job posting is effective until 11 59 59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID R409378