Spclst , Technical Product Management

MSD Malaysia; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

Merck & Co., Inc. in Rahway, NJ, USA seeks a GEO Strategy & AI Discoverability expert to enhance AI-driven visibility and AI-aware content optimization across healthcare platforms.

You will translate SEO foundations for AI-native contexts and work with cross-functional teams to ensure machine-readable content beyond PDFs. The role requires 3–6 years in SEO/digital marketing, strong knowledge of AI search behavior, and experience with analytics tools.

Qualifications

• Bachelor’s degree in a related field.
• 3–6 years of experience in SEO, technical SEO, content optimization, web analytics, digital marketing, or related digital roles.
• Strong understanding of how search engines crawl, index, rank, and interpret content.
• Practical understanding of generative AI search behavior, AI answer engines, LLMs, and GEO practices.
• Experience with SEO and analytics tools (Semrush, Google Search Console, GA4/GA360, Screaming Frog, Adobe LLM Optimizer).
• Familiarity with structured data, schema.org, metadata, semantic HTML, sitemaps, robots.txt, canonical tags, hreflang, internal linking, and page experience signals.
• Ability to translate analytics into clear business and content recommendations.
• Strong stakeholder management across technical, commercial, regulatory, and agency teams.
• Excellent written communication; explain technical concepts simply.
• Attention to detail in regulated healthcare environments.

Responsibilities

• GEO strategy and AI discoverability to boost visibility across generative search and AI assistants.
• Translate SEO foundations into AI-native optimization with entity clarity and semantic structure.
• Identify opportunities to improve discovery of medical, brand, and corporate content by AI platforms.
• Assess web pages for technical SEO and GEO readiness: crawlability, indexability, structured data, metadata, semantic HTML, internal links.
• Identify platform-level improvements to make content parseable by search engines and AI systems.
• Collaborate with web, content and compliance teams to ensure machine-readable formats beyond PDFs/images.
• Support improvement of structured data, schema markup, and content architecture for crawlability.
• Define and monitor GEO indicators using GA4, Search Console, SEO tools; provide insights.
• Track metrics such as AI citations, share of answer, citation quality, and organic search performance to owned experiences.
• Provide regular insights to teams to influence strategy and execution.

Skills

GEO strategy

AI Discoverability

Technical SEO

Content optimization

Stakeholder management

Written communication

Healthcare compliance

Education

Bachelor’s degree in Computer Science, Information Systems, Digital Marketing, Data Analytics, or a related field

Tools

Semrush

Google Search Console

GA4/GA360

Screaming Frog

Adobe LLM Optimizer

Structured Data Tools

Job description

Key Responsibilities

• GEO Strategy and AI Discoverability – Support GEO strategies to improve visibility across generative search, answer engines, AI assistants, and search‑led digital journeys.
• Translate SEO foundations into AI‑native optimization, including entity clarity, semantic structure, structured answers, and topic authority.
• Identify opportunities to improve how scientific, medical, brand, and corporate content is discovered and represented by AI‑driven platforms.
• Technical SEO and AI‑Ready Content Optimization – Assess web pages for technical SEO and GEO readiness, including crawlability, indexability, structured data, metadata, semantic HTML, internal linking, headings, accessibility, and content clarity.
• Identify platform‑level improvements required to make content easier for search engines and AI systems to parse.
• Work with web, content, and compliance teams to ensure high‑priority content is available in machine‑readable formats rather than only in PDFs, images, or non‑parseable assets.
• Support improvement of structured data, schema markup, metadata, content architecture, and crawlability.
• Measurement, Reporting, and Insights – Define and monitor GEO indicators such as AI citation presence, answer engine visibility, query coverage, content discoverability, and AI‑influenced engagement.
• Use GA4, Google Search Console, SEO platforms, content analytics, and emerging GEO tools to identify opportunities and track performance.
• Track metrics such as AI citations, share of answer, citation source quality, branded and unbranded visibility, crawl behavior, organic search performance, content engagement, and conversion to owned web experiences.
• Provide regular insights to the teams.

Required Skills and Experience

• Bachelor’s degree in Computer Science, Information Systems, Digital Marketing, Data Analytics, or a related field.
• 3–6 years of experience in SEO, technical SEO, content optimization, web analytics, digital marketing, or related digital experience roles.
• Strong understanding of how search engines crawl, index, rank, and interpret content.
• Practical understanding of generative AI search behavior, AI answer engines, large language models, and emerging GEO practices.
• Experience working with SEO and analytics tools such as Semrush, Google Search Console, GA4/GA360, ScreamingFrog, Adobe LLM Optimizer, or equivalent platforms.
• Familiarity with structured data, schema.org, metadata, semantic HTML, sitemaps, robots.txt, canonical tags, hreflang, internal linking, and page experience signals.
• Ability to interpret analytics data and translate findings into clear business and content recommendations.
• Strong stakeholder management skills and ability to work across technical, commercial, regulatory, and agency teams.
• Excellent written communication skills, with the ability to explain technical concepts in simple language.
• High attention to detail and comfort working in a regulated healthcare or life sciences environment.

Preferred Skills

• Experience in pharmaceutical, healthcare, life sciences, or other regulated industries.
• Understanding of promotional and non‑promotional content boundaries in healthcare or pharma digital environments.
• Experience with CMS platforms such as AEM, WordPress VIP, or similar enterprise web platforms.
• Exposure to GEO, AI visibility, generative search monitoring, or answer engine analytics tools.
• Experience with multilingual or multi‑market web ecosystems.
• Familiarity with content taxonomy, ontology, controlled vocabularies, and medical terminology governance.

Success Measures

• Improved visibility and citation quality of content across AI answer engines.
• Increased consistency and accuracy of representation in AI‑generated answers.
• Improved technical SEO and GEO readiness across priority web pages.
• Reduction in content formats that are difficult for AI systems to parse, such as image‑based tables or PDF‑only critical information.
• Adoption of GEO playbooks and best practices by market and content teams.
• Stronger collaboration between web, analytics, regulatory, and commercial stakeholders.
• Clear, actionable reporting that connects GEO performance with business and customer experience outcomes.

Required Skills

• Asset Management
• Benefits Management
• Biopharmaceutical Industry
• Computer Science
• Conversational AI
• Data Analytics
• Digital Marketing
• Digital Transformation
• Google Search Console
• Life Science
• Management System Development
• Marketing
• Product Management
• Requirements Management
• Semantic HTML
• Stakeholder Relationship Management
• Strategic Planning
• Structured Data
• System Designs
• Website Analytics

Preferred Skills

Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities.

All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre‑existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status: Regular

Relocation: No relocation

VISA Sponsorship: No

Travel Requirements: No Travel Required

Flexible Work Arrangements: Hybrid

Shift: Not Indicated

Valid Driving License: No

Hazardous Material(s): NA

Job Posting End Date: 10/31/2026