Generative SEO & AI Discoverability Specialist

MSD; Singapore; Hybrid; SGD 90,000 - 140,000; Full time

Job summary

MSD is seeking a GEO Specialist to strengthen capability in Generative Engine Optimization, AI discoverability, and answer engine readiness across digital ecosystems. You will ensure content is structured, compliant, and accurately represented across generative search and AI platforms.

The role supports digital transformation by evolving web platforms into trusted AI input systems for patients, healthcare professionals, and other stakeholders seeking credible information.

Qualifications

• Bachelor's degree in Computer Science, Information Systems, Digital Marketing, Data Analytics, or a related field.
• 3–6 years of experience in SEO, technical SEO, content optimization, web analytics, digital marketing, or related digital roles.
• Strong understanding of how search engines crawl, index, rank, and interpret content.
• Practical understanding of generative AI search behavior, AI answer engines, large language models, and emerging GEO practices.
• Experience working with SEO and analytics tools such as Semrush, Google Search Console, GA4/GA360, ScreamingFrog, Adobe LLM Optimizer, or equivalent platforms.
• Familiarity with structured data, schema.org, metadata, semantic HTML, sitemaps, robots.txt, canonical tags, hreflang, internal linking, and page experience signals.
• Ability to interpret analytics data and translate findings into clear business and content recommendations.
• Strong stakeholder management skills and ability to work across technical, commercial, regulatory, and agency teams.

Responsibilities

• GEO Strategy and AI Discoverability: Define and drive strategies to improve visibility across generative search, AI assistants, and search-led journeys.
• Technical SEO and AI-Ready Content Optimization: Assess crawlability, indexability, structured data, metadata, and accessibility for machine parsing.
• Measurement, Reporting, and Insights: Track AI citations, answer visibility, crawl behavior, and content engagement using GA4 and SEO tools.
• Collaborate with web, content, compliance, and analytics teams to implement improvements and share insights.

Skills

Asset Management

Benefits Management

Biopharmaceutical Industry

Computer Science

Conversational AI

Data Analytics

Digital Marketing

Digital Transformation

Google Search Console

Life Science

Management System Development

Marketing

Product Management

Requirements Management

Semantic HTML

Stakeholder Relationship Management

Strategic Planning

Structured Data

System Designs

Website Analytics

Education

Bachelor's degree in Computer Science, Information Systems, Digital Marketing, Data Analytics, or related field

Tools

Semrush

Google Search Console

GA4/GA360

ScreamingFrog

Adobe LLM Optimizer

Job description

MSD is seeking a GEO Specialist to strengthen capability in Generative Engine Optimization, AI discoverability, and answer engine readiness across digital ecosystems. You will ensure content is structured, compliant, and accurately represented across generative search and AI platforms.

The role supports digital transformation by evolving web platforms into trusted AI input systems for patients, healthcare professionals, and other stakeholders seeking credible information.