GEO & AI Discoverability Specialist

MSD INTERNATIONAL GMBH (Singapore Branch)

Singapore

On-site

SGD 70,000 - 120,000

Full time

14 days+

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Job summary

MSD INTERNATIONAL GMBH (Singapore Branch) seeks a GEO Specialist to strengthen Generative Engine Optimization, AI discoverability, and answer engine readiness across digital ecosystems. You will ensure content is structured, compliant, and accurately represented for AI and traditional search experiences, aiding patients and professionals in finding credible information.

The role emphasizes technical SEO, machine-readable content, and collaboration with web, content, and compliance teams in a

Qualifications

Bachelor’s degree or equivalent in a relevant field.
Proven experience in SEO and technical SEO.
Understanding of AI-native optimization and GEO practices.
Familiarity with structured data, metadata, and semantic HTML.
Ability to translate analytics into clear recommendations.
Experience with analytics/tools to track GEO performance.
Experience in regulated industries is a plus.

Responsibilities

Support GEO strategies to improve visibility across generative search and AI platforms.
Translate SEO foundations into AI-native optimization and topic authority.
Identify opportunities to improve discovery of medical, brand, and corporate content by AI platforms.
Assess pages for technical SEO and GEO readiness including crawlability and structured data.
Identify platform-level improvements for parsers and AI systems.
Collaborate with web/content/compliance teams to ensure machine-readable formats.
Support improvements to structured data, metadata, and content architecture.
Define GEO indicators and monitor performance using analytics tools.
Provide regular insights to cross-functional teams.