SEO/GEO Lead

MediaPlus Digital Pte Ltd; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Benefits offered by this job

Annual salary review

Performance bonus

Career development

Healthcare benefits

Transportation reimbursement

Meal reimbursement

Birthday voucher

Flexible remote work

Job summary

MediaPlus Digital Pte Ltd in Singapore is seeking an experienced SEO/GEO Lead to build and guide a team of SEO specialists while delivering integrated on-page, off-page, technical, and GEO strategies for clients.

You will manage audits, backlink hygiene, AI-assisted optimization, client communication, and monthly performance reporting, with a focus on growth, quality, and measurable KPIs. The role offers flexible remote work arrangements and opportunities for career development.

Qualifications

• Minimum 5 years of SEO experience, with at least 2 years in a team-lead or managerial role.
• Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies.
• Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g., Google AI Overviews, ChatGPT, Perplexity, Claude).
• Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams.
• Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush.
• Strong communication, reporting, and stakeholder management skills.

Responsibilities

• Lead, motivate, and train a team of SEO specialists and ensure KPIs.
• Develop and implement on-page and off-page SEO strategies for clients.
• Engage in client pitches and ongoing conversations to tailor SEO/GEO strategies.
• Develop and maintain monthly performance reports and monitor campaign performance.
• Identify opportunities for automation and tool integration to improve workflows.

Skills

SEO strategy

Team leadership

Client management

Analytics tools

Communication

Tools

Google Analytics

Search Console

Ahrefs

SEMrush

Job description

Overview

SEO/GEO Lead – Job Description

The SEO/GEO Lead is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management.

Key Responsibilities

Team Management:

• Lead, motivate, and train a team of SEO specialists.
• Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager.
• Oversee onboarding and training of new team members.
• Ensure team members achieve individual and team KPIs as determined with the Digital Marketing Manager.

SEO/GEO Strategy

• Develop and implement on-page and off-page SEO strategies for clients.
• Stay current with and share SEO trends and algorithm updates.
• Conduct website audits and derive action steps for SEO clients based on audit results.
• Own backlinking processes and ensure guest post hygiene.
• Optimize content for AI-powered search engines and generative AI platforms (e.g., ChatGPT, Perplexity, Google AI Overviews, Claude, Grok).
• Develop citation-worthy content strategies to increase brand visibility in AI-generated responses.
• Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics.
• Stay current with generative AI model updates and adapt optimization strategies accordingly.

Client Relations

• Participate in client pitches and presentations as needed.
• Engage in ongoing client conversations to better communicate SEO and GEO processes.
• Collaborate with sales and account servicing teams to understand clients' goals and tailor SEO and GEO strategies to meet their needs.

Performance And Reporting

• Develop and maintain monthly performance reports.
• Monitor team-level performance metrics and keep the Digital Marketing Manager appraised weekly of campaign performance, status, and issues.
• Ensure quality assurance and timely delivery of work.

Process Improvement

• Develop efficient SEO/GEO workflows and processes.
• Identify opportunities for automation and tool integration.

Key Requirements

• Minimum 5 years of SEO experience, with at least 2 years in a team-lead or managerial role.
• Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies.
• Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g., Google AI Overviews, ChatGPT, Perplexity, Claude).
• Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams.
• Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush.
• Strong communication, reporting, and stakeholder management skills.

What's On Offer

• Annual salary review.
• Performance bonus.
• Career development and learning opportunities.
• Challenging and fulfilling career.
• Various leave options.
• Healthcare benefits.
• Reimbursement for transportation expenses.
• Meal reimbursement.
• Birthday voucher.
• Flexible remote work arrangements.