Social Media Intern

The Swim Startersolve-x.ai; Singapore; Hybrid; SGD 50,000 - 70,000; Full time

Job summary

The Swim Starter in Singapore is seeking a Social Media Manager (Content Creator) to own our organic social presence across Instagram, TikTok and Facebook. You will turn real footage of kids learning to swim into warm, scroll-stopping content that builds trust and drives trial bookings.

You’ll shoot and edit on location, write concise hooks, captions, and CTAs, and engage with the swimming parent community. This role blends creativity with data-driven optimization in a hybrid, full-time setting.

Qualifications

• Experience creating short-form video content for social feeds.
• Ability to plan and own a content calendar.
• Comfort with on-location filming at pools or events.

Responsibilities

• Own the content calendar across IG, TikTok, and Facebook.
• Create 9:16 short-form videos with captions.
• Capture real moments from lessons and parents.
• Write hooks and CTAs in captions.
• Engage the community by replying to comments and DMs.
• Monitor performance and report insights.
• Collaborate with marketing and coaching teams.

Skills

Content creation

Video editing

Social media strategy

Copywriting

Community management

Analytics & reporting

Tools

CapCut

Premiere Pro

Canva

Smartphone filming

Job description

Social Media Manager (Content Creator) The Swim Starter

• Singapore


• Full-time (open to hybrid)

About us

We teach kids to swim and guarantee the outcome — unlimited lessons until they swim 25m. Parents find us because they're worried their child can’t swim safely yet, and our job is to show them, in three seconds of scroll, that we’re the ones who’ll finally get their kid there. That three seconds is your canvas.

The role

You own our organic social presence end-to-end — Instagram, TikTok, and Facebook. You’ll turn real footage of real kids learning to swim into content that stops parents mid-scroll, earns trust, and drives them to book a free trial. You’re not just "posting"; you’re building the brand parents choose with their child’s safety on the line.

What you’ll do

• Own the content calendar across IG, TikTok, and FB — plan, shoot, edit, caption, publish, engage.


• Create short-form video(9:16, muted-first, caption-led) — the format that actually converts for us. Fast, warm, real. You’ll be comfortable filming on location at pools and editing on your phone/laptop.


• Capture the real moments— a nervous kid’s first unaided lap, a proud parent, a coach’s patience. Turn them into hooks, transformation stories, and reassurance content.


• Write scroll-stopping copy — hooks in the first 3 seconds, captions that carry the whole message, CTAs that lead to a trial.


• Engage the community— reply to comments and DMs, farm reviews, build relationships with swim/parenting creators.


• Read the numbers— track what wins (hook rate, saves, reach, trials booked), and make more of it. We’re a data-driven shop; you’ll be too.


• Work with the digital marketing + coaching teams — the best organic concepts often become ads, and vice versa.

Nice to have: experience with a kids/education/parenting/local services brand, basic design (Canva/CapCut/Premiere), community management, or a portfolio of short-form video you made yourself.