Social Media Executive and Content Creator

RED DOOR GROUP PTE. LTD.; Singapore; On-site; SGD 42,000 - 65,000; Full time

Job summary

RED DOOR GROUP PTE. LTD. is seeking a highly creative Social Media Executive & Content Creator to lead visual and digital storytelling across its portfolio of restaurants in Singapore.

You will blend creative direction, content production, and performance-led social strategy to boost brand awareness and engagement. The role involves end-to-end production, brand-informed storytelling, and collaboration with marketing and operations.

Qualifications

• Diploma in Marketing, Communications, or related field.
• Minimum 3 years of social media management and content creation experience.
• Experience within hospitality, lifestyle, or luxury brands preferred.
• Strong eye for visual storytelling and brand aesthetics.
• Proficient in mobile-first content creation and editing tools like CapCut and Adobe Suite.
• Deep understanding of Instagram, TikTok, and platform trends.

Responsibilities

• Plan, shoot, and edit photography for social and digital use across multiple brands.
• Conceptualise, storyboard, and execute short-form video content (Reels, TikTok, Stories).
• Own end-to-end production from ideation to final edit and delivery.
• Ensure all content aligns with each brand’s visual identity and tone of voice.
• Build and maintain a structured content library for ongoing use.
• Manage day-to-day social media accounts across all venues.
• Plan and execute a consistent posting schedule (minimum 3x weekly; daily where relevant).
• Write engaging captions with clear CTAs and develop branded Story templates.
• Monitor DMs, comments, and community interactions in a timely manner.
• Stay ahead of trends and translate them into native, premium content.
• Propose and execute creative campaigns tied to seasonal moments and launches.
• Track content performance and optimise strategy based on analytics.
• Collaborate with marketing on launches, events, campaigns, and PR moments.
• Create content to support revenue drivers (menus, events, weddings).
• Capture in-venue moments with chefs, operations, and front-of-house teams.
• Identify organic growth strategies and engage with influencers and communities.

Skills

Photography

Video editing

Social media management

Brand storytelling

Content creation

Mobile-first content

CapCut

Adobe Suite

Trend analysis

Education

Diploma in Marketing/Communications

Tools

CapCut

Adobe Creative Suite

Job description

Do you have a talent for creative content that captures attention and leaves an impression? Are you passionate about crafting thoughtful, visually compelling content with real impact? We are seeking a highly creative, culturally aware Social Media Executive & Content Creator to lead the visual and digital storytelling across our portfolio of restaurants!

Role Overview

This role blends creative direction, content production, and performance-led social strategy — with a focus on driving brand awareness, engagement, and covers.

Key Responsibilities

• Plan, shoot, and edit all photography for social and digital use across multiple brands
• Conceptualise, storyboard, and execute short-form video content (Reels, TikTok, Stories)
• Own end-to-end production — from ideation through to final edit and delivery
• Ensure all content aligns with each brand’s visual identity and tone of voice
• Build and maintain a structured content library for ongoing use

Social Media Management

• Manage day-to-day social media accounts (Instagram, TikTok, Facebook, RedNote) across all venues
• Plan and execute a consistent posting schedule (minimum 3x weekly; aiming for daily where relevant)
• Write engaging, on-brand captions with clear CTAs
• Develop and maintain branded IG Story templates and highlight structures
• Monitor DMs, comments, and community interactions in a timely, brand-appropriate manner

Creative Strategy & Trend Integration

• Stay ahead of social trends, platform updates, and viral formats — identifying opportunities for brand participation
• Translate trends into content that feels native, relevant, and premium
• Propose and execute creative campaigns tied to seasonal moments, launches, and key revenue periods

Performance & Optimisation

• Track and analyse content performance (reach, engagement, saves, conversions)
• Optimise content strategy based on insights and platform analytics
• Conduct competitor and market benchmarking within the Singapore hospitality scene
• Regularly report on social performance with actionable recommendations

Brand & Campaign Support

• Collaborate with marketing on launches, events, seasonal campaigns, and Public Relations moments
• Create content to support key revenue drivers (set menus, happy hours, weddings, private dining)
• Work closely with chefs, operations, and front-of-house teams to capture in-venue moments

Community & Growth

• Identify and execute organic growth strategies across platforms
• Seed brands organically into relevant online communities (e.g. Reddit, forums, local groups) where appropriate
• Engage with user-generated content, influencers, and brand advocates

Ideal Profile

• Minimum Diploma in Marketing, Communications, or related field
• Minimum 3 years’ experience in social medial management and content creation
• Experience within hospitality, lifestyle, or luxury brands preferred
• Strong eye for visual storytelling and brand aesthetics
• Highly proficient in mobile-first content creation and editing (CapCut, Adobe Suite, etc.)
• Deep understanding of Instagram, TikTok, and social-first content trends
• Self-starter with the ability to manage multiple brands and timelines

Success in This Role Looks Like

• Consistent, high-quality content output across all brands
• Growth in engagement, reach, and follower base
• Content that feels culturally relevant, premium, and shareable
• Tangible contribution to bookings, footfall, and brand awareness