Social Media, Assistant Marketing Manager

Mondrian Singapore Duxton; Singapore; Sur place; SGD 47 000 - 78 000; Plein temps

Résumé du poste

Mondrian Singapore Duxton is seeking a Social Media Assistant Manager to lead the hotel’s social media marketing in a luxury hospitality setting. You will stay ahead of trends, create engaging content, and tailor campaigns for maximum visibility and impact, driving revenue growth and guest satisfaction.

You will collaborate with internal teams to develop strategic content calendars, manage organic and paid campaigns, and analyze performance to optimize ROI while upholding the brand’s voice

Qualifications

• Minimum of 2 years of experience in social media and content management.
• In-depth knowledge of social media best practices and algorithms across platforms like TikTok, Instagram, LinkedIn, Facebook, and Little Red Book.
• Excellent written and verbal communication skills, with proficiency in copywriting, editing, and proofreading.
• Strong skills in shooting photography and video, with a basic understanding of lighting and professional shooting practices.
• Experience with photo and video editing tools to design visually compelling content for different platforms.
• Highly organized and able to prioritize multiple campaigns in a fast-paced environment.
• Solid understanding of social media tools, advertising platforms, and analytics to track performance and adjust strategies.

Responsabilités

• Social Media Strategy & Execution: Develop and implement effective social media strategies that drive traffic and brand awareness.
• Content & Campaign Management: Own end-to-end organic social media campaigns across key platforms.
• Cross-Functional Collaboration: Partner with internal teams to align content calendars with brand objectives.
• Brand Understanding & Content Creation: Craft content that resonates with Mondrian Singapore Duxton’s guests.
• Paid Media Campaigns: Plan and execute paid social campaigns to drive bookings.
• Visual Content Creation: Capture high-quality photos and videos to highlight on-property experiences.
• Community Engagement: Engage followers and manage conversations across platforms.
• Performance Tracking & Reporting: Monitor performance and optimize strategies with analytics.

Connaissances

Social media strategy

Content creation

Copywriting

Video editing

Photography

Campaign management

Analytics

Project management

Team collaboration

Outils

Canva

CapCut

Adobe Creative Suite

Description du poste

Company Description A breaker of boundaries, the hotel is ideally placed between the mavericks of Chinatown and the makers of the CBD. Today, Duxton Hill is Singapore’s most up-and-coming neighbourhood, featuring barista cafes, world-class eateries and bars, art galleries and independent boutiques. Now Mondrian arrives at the top of that hill.

Job Description & Requirements Reporting to the Director of Marketing, the Social Media Assistant Manager is a proactive ideator and self-starter who will play a key role in leading the future of luxury hospitality. As the Social Media Assistant Marketing Manager, you will stay on top of the latest social media trends and viral content, with a strong personal following and a talent for creating engaging, shareable content in a B2C environment. You should have a deep understanding of how social media platforms and their algorithms work, and the ability to tailor content for maximum visibility and impact. In this role, you will be responsible for proposing and executing social marketing strategies to drive revenue growth and support the hotel’s ongoing efforts to deliver exceptional guest service and financial profitability.

Responsibilities

• Social Media Strategy & Execution: Develop and implement effective social media strategies that drive traffic, increase brand awareness, and convert followers into loyal customers.
• Content & Campaign Management: Own the end-to-end process of organic social media campaigns, including strategy development, content creation, publishing, testing, and reporting across key platforms such as Instagram, Facebook, TikTok, LinkedIn, and Little Red Book.
• Cross-Functional Collaboration: Partner with internal teams to develop strategic content calendars and campaigns that align with Mondrian Singapore’s brand tone and objectives.
• Brand Understanding & Content Creation: Deeply understand the profile and interests of Mondrian Singapore Duxton’s guests, crafting engaging content that speaks to their preferences, while remaining consistent with the brand’s voice.
• Paid Media Campaigns: Plan, create, and execute paid social media campaigns to drive conversions, generate leads, and increase bookings.
• Visual Content Creation: Capture high-quality photos and videos of on-property experiences, and produce engaging content (such as reels and stories) to highlight the unique aspects of Mondrian Singapore.
• Community Engagement: Build and nurture relationships with followers by engaging with them through thoughtful, impactful community management across all platforms.
• Performance Tracking & Reporting: Regularly monitor and report on the performance of social media efforts, leveraging analytics to optimize strategies and measure ROI.

Requirements

• Minimum of 2 years of experience in social media and content management, ideally within the hospitality or entertainment industries
• In-depth knowledge of social media best practices, trends, and algorithms across platforms such as TikTok, Instagram, LinkedIn, Facebook, and Little Red Book
• Excellent written and verbal communication skills, with proficiency in copywriting, editing, and proofreading
• Strong skills in shooting photography and video, with a basic understanding of lighting and professional shooting practices
• Experience with photo and video editing tools (e.g., Canva, CapCut, Adobe Creative Suite) to design visually compelling content optimized for different social media platforms
• Exceptional accuracy and meticulous attention to detail in all aspects of content creation, management, and execution
• Solid understanding of social media tools, advertising platforms, and analytics tools to track performance and adjust strategies as needed
• Highly organized, with the ability to prioritize and manage multiple projects and campaigns simultaneously in a fast-paced, deadline-driven environment
• Strong critical thinking and creative problem-solving abilities, with a keen eye for design and content that resonates with diverse audiences
• A team player who can work effectively with both internal and external partners to meet shared goals and deliver results on time