Social Media, Assistant Marketing Manager

Mondrian Seoul Itaewon; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Mondrian Singapore Duxton is seeking a Social Media Assistant Manager to lead the development and execution of innovative social media strategies for a luxury hospitality brand. You will craft compelling content, manage campaigns across platforms, and collaborate with internal teams to enhance guest engagement and revenue.

Ideal candidates have a minimum of two years in social media or content management within hospitality, strong editing skills, and a keen eye for design.

Qualifications

• 2+ years of experience in social media and content management, ideally in hospitality/entertainment.
• Knowledge of social media best practices, trends, and algorithms across major platforms.

Responsibilities

• Develop and drive social media strategy to increase brand awareness and bookings.
• Own end-to-end organic social campaigns across Instagram, Facebook, TikTok, LinkedIn, and Little Red Book.
• Collaborate with internal teams to align content calendars with Mondrian Singapore Duxton’s brand tone.
• Create engaging content that resonates with guests while maintaining brand voice.
• Plan and execute paid social campaigns to drive conversions and revenue growth.
• Capture and edit high-quality photos/videos, producing reels/stories to highlight experiences.
• Engage with communities and monitor performance analytics to optimize ROI.

Skills

Social media strategy

Content creation

Copywriting

Photography

Video editing

Analytics

Team collaboration

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Company Description

A breaker of boundaries, the hotel is ideally placed between the mavericks of Chinatown and the makers of the CBD. Today, Duxton Hill is Singapore’s most up-and-coming neighbourhood, featuring barista cafes, world-class eateries and bars, art galleries and independent boutiques. Now Mondrian arrives at the top of that hill.

Company Description

A breaker of boundaries, the hotel is ideally placed between the mavericks of Chinatown and the makers of the CBD. Today, Duxton Hill is Singapore’s most up-and-coming neighbourhood, featuring barista cafes, world-class eateries and bars, art galleries and independent boutiques. Now Mondrian arrives at the top of that hill.

Job Description

Job Description & Requirements

Reporting to the Director of Marketing, the Social Media Assistant Manager is a proactive ideator and self-starter who will play a key role in leading the future of luxury hospitality. As the Social Media Assistant Marketing Manager, you will stay on top of the latest social media trends and viral content, with a strong personal following and a talent for creating engaging, shareable content in a B2C environment. You should have a deep understanding of how social media platforms and their algorithms work, and the ability to tailor content for maximum visibility and impact. In this role, you will be responsible for proposing and executing social marketing strategies to drive revenue growth and support the hotel’s ongoing efforts to deliver exceptional guest service and financial profitability.

Responsibilities

• Social Media Strategy & Execution: Develop and implement effective social media strategies that drive traffic, increase brand awareness, and convert followers into loyal customers.
• Content & Campaign Management: Own the end-to-end process of organic social media campaigns, including strategy development, content creation, publishing, testing, and reporting across key platforms such as Instagram, Facebook, TikTok, LinkedIn, and Little Red Book.
• Cross-Functional Collaboration: Partner with internal teams to develop strategic content calendars and campaigns that align with Mondrian Singapore’s brand tone and objectives.
• Brand Understanding & Content Creation: Deeply understand the profile and interests of Mondrian Singapore Duxton’s guests, crafting engaging content that speaks to their preferences, while remaining consistent with the brand’s voice.
• Paid Media Campaigns: Plan, create, and execute paid social media campaigns to drive conversions, generate leads, and increase bookings.
• Visual Content Creation: Capture high-quality photos and videos of on-property experiences, and produce engaging content (such as reels and stories) to highlight the unique aspects of Mondrian Singapore.
• Community Engagement: Build and nurture relationships with followers by engaging with them through thoughtful, impactful community management across all platforms.
• Performance Tracking & Reporting: Regularly monitor and report on the performance of social media efforts, leveraging analytics to optimize strategies and measure ROI

Requirements

• Minimum of 2 years of experience in social media and content management, ideally within the hospitality or entertainment industries
• In-depth knowledge of social media best practices, trends, and algorithms across platforms such as TikTok, Instagram, LinkedIn, Facebook, and Little Red Book
• Excellent written and verbal communication skills, with proficiency in copywriting, editing, and proofreading
• Strong skills in shooting photography and video, with a basic understanding of lighting and professional shooting practices
• Experience with photo and video editing tools (e.g., Canva, CapCut, Adobe Creative Suite) to design visually compelling content optimized for different social media platforms
• Exceptional accuracy and meticulous attention to detail in all aspects of content creation, management, and execution
• Solid understanding of social media tools, advertising platforms, and analytics tools to track performance and adjust strategies as needed
• Highly organized, with the ability to prioritize and manage multiple projects and campaigns simultaneously in a fast-paced, deadline-driven environment
• Strong critical thinking and creative problem-solving abilities, with a keen eye for design and content that resonates with diverse audiences
• A team player who can work effectively with both internal and external partners to meet shared goals and deliver results on time