Social Media Executive

tanatasa.SG Beauty Store; Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

tanatasa.SG Beauty Store in Singapore seeks a Social Media Executive to plan, create, publish, and manage engaging content across Instagram, TikTok, Facebook, and emerging channels. The role involves turning product details, promotions, and editorial topics into useful, credible content that resonates with Singapore shoppers.

You will coordinate launches with ecommerce teams, monitor audience interactions, and build an efficient UGC/creator outreach flow.

Qualifications

• 1-3 years of hands-on social media or content experience.
• FMCG, grocery, retail, ecommerce, beauty, consumer tech, or creator-led environment preferred.
• Strong copywriting instincts for captions, hooks, product education.

Responsibilities

• Own the weekly social content calendar across Instagram, TikTok, Facebook and emerging channels.
• Plan and create short-form videos, carousels, stories, captions and campaign posts.
• Translate product details, promotions and editorial topics into clear, useful content.
• Coordinate launches, campaigns, and bundle features with ecommerce workflows.
• Monitor comments, DMs, reviews, and mentions, and respond warmly.

Skills

Copywriting

Calendar management

Independent work

AI curiosity

Platform-native content

Tools

CapCut

Canva

Adobe Express

Meta Business Suite

Shopify

WooCommerce

TikTok Shop

Job description

CareersOpen Role

Social Media Executive

Make Tanatasa's social channels feel useful, warm, current, and commercially sharp. You will plan, create, publish, listen, learn, and help turn everyday product knowledge into content that customers save, share, and trust.

Location

Singapore-based

Engagement

Full-time

Function

Social media, content, community

What You Will Do

• Own the weekly social content calendar across Instagram, TikTok, Facebook, and emerging channels that fit Tanatasa's audience.
• Plan and create short-form videos, product explainers, carousels, stories, captions, hooks, and campaign posts across pantry, household, health, beauty, baby and pet essentials.
• Turn product details, customer questions, promotions, and Glow editorial topics into clear, trustworthy content that feels useful rather than noisy.
• Show Singapore shoppers how to shop with their AI: hand a restock list to Meta Muse, Instinct, OpenAI Dots or Claude Duet, compare options and approve the order. Turn it into demos, walkthroughs and how-to posts.
• Coordinate launches, seasonal campaigns, voucher pushes, brand spotlights, bundle features, and social proof content with the ecommerce and merchandising workflow.
• Monitor comments, DMs, reviews, mentions, and tagged posts so customer questions are answered warmly and recurring themes are brought back to the team.
• Track performance by post, format, channel, topic, hook, and creative angle, then translate learnings into the next content plan.
• Build a small creator, affiliate, and UGC pipeline, including outreach lists, briefs, product seeding notes, follow-ups, and usage-rights tracking.

What We Are Looking For

• 1-3 years of hands-on social media or content experience, preferably in FMCG, grocery, retail, ecommerce, beauty, consumer tech, or a creator-led environment.
• Good familiarity with everyday brands and buying considerations across groceries, household supplies, personal care, beauty, baby care and pet care.
• Able to understand customer pain points around restocking, value, delivery, product suitability, authenticity and new ways of shopping, then translate them into useful content.
• Strong copywriting instincts: you can write clean captions, sharp hooks, useful product education, and polite community replies.
• Comfort creating with a phone-first workflow, including basic lighting, framing, product styling, CapCut or similar editing tools, and simple graphic layouts.
• A good eye for what makes content credible, clear, and native to each platform, especially for Singapore shoppers.
• Organised enough to manage calendars, deadlines, approvals, assets, product samples, and reporting without losing the small details.
• Curious about AI assistants and how people use them to shop, with the judgement to avoid exaggerated claims and keep product communication responsible.
• Able to work independently, test ideas quickly, read performance signals, and improve without waiting for perfect briefs.

Nice To Have

• Experience with Shopify, WooCommerce, marketplace stores, Meta Business Suite, TikTok Shop, Canva, Adobe Express, or basic analytics dashboards.
• Comfort appearing on camera or directing simple on-camera content with founders, team members, customers, or creators.
• Basic understanding of paid social creative, creator briefs, affiliate content, SEO-led editorial topics, or ecommerce merchandising.

How Success Looks

First 30 days

Understand the catalogue, brand voice, customer questions, current channels, and build a practical posting rhythm.

First 60 days

Ship repeatable content formats, improve creative based on performance, and start a simple UGC or creator outreach flow.

First 90 days

Own a measurable social calendar with stronger saves, clicks, community replies, campaign support, and content learnings.