Social Media Executive

WELL IN STYLE PTE. LTD.; Singapore; On-site; SGD 39,000 - 67,000; Full time

Job summary

tanatasa seeks a hands-on Social Media Content professional in Singapore to own the weekly content calendar across Instagram, TikTok, Facebook, and emerging platforms. You will plan, create, and publish short-form videos, carousels, and captions for beauty and wellness products, turning product details into useful, trustworthy content.

You will shoot and edit simple product content, coordinate campaigns, monitor engagement, and translate learnings into future plans while building an outreach

Qualifications

• 1-3 years of hands-on social media or content experience.
• Strong copywriting instincts for captions, hooks, and community replies.
• Comfort creating with a phone-first workflow and simple editing tools.
• Familiarity with beauty, skincare, wellness, or FMCG spaces is a plus.
• Ability to turn product details and promotions into useful content.
• Organised enough to manage calendars, deadlines, approvals, assets, and reporting.

Responsibilities

• Own the weekly social content calendar across Instagram, TikTok, Facebook, and emerging channels.
• Plan and create short-form videos, carousels, stories, captions, and campaign posts.
• Turn product details and customer questions into clear, trustworthy content.
• Shoot and edit simple product content and demos.
• Coordinate launches, campaigns, and vouchers with ecommerce workflow.
• Monitor comments, DMs, reviews, and mentions; respond warmly and capture themes.

Skills

Social media management

Copywriting

Video editing

Content strategy

Community engagement

Tools

CapCut

Canva

Adobe Express

Job description

Make tanatasa's social channels feel useful, warm, current, and commercially sharp. You will plan, create, publish, listen, learn, and help turn everyday product knowledge into content that customers save, share, and trust.

Engagement Full-time

Function Social media, content, community

What You Will Do

• Own the weekly social content calendar across Instagram, TikTok, Facebook, and emerging channels that fit tanatasa's audience.
• Plan and create short-form videos, product explainers, carousels, stories, captions, hooks, and campaign posts for beauty, skincare, wellness, baby care, and personal care products.
• Turn product details, customer questions, promotions, and Glow editorial topics into clear, trustworthy content that feels useful rather than noisy.
• Shoot and edit simple product content, unboxings, texture shots, routine demos, before-and-after style explainers, and behind-the-scenes operational moments.
• Coordinate launches, seasonal campaigns, voucher pushes, brand spotlights, bundle features, and social proof content with the ecommerce and merchandising workflow.
• Monitor comments, DMs, reviews, mentions, and tagged posts so customer questions are answered warmly and recurring themes are brought back to the team.
• Track performance by post, format, channel, topic, hook, and creative angle, then translate learnings into the next content plan.
• Build a small creator, affiliate, and UGC pipeline, including outreach lists, briefs, product seeding notes, follow-ups, and usage-rights tracking.

What We Are Looking For

• 1-3 years of hands-on social media or content experience, preferably in beauty, skincare, wellness, FMCG, retail, ecommerce, or a creator-led environment.
• Good familiarity with beauty and wellness brands, product types, and buying considerations across skincare, body care, hair care, supplements, mother care, baby care, and personal care.
• Able to understand customer pain points around beauty, skin, health, wellness, sensitive skin, product suitability, value, authenticity, and routine confusion, then translate them into useful content.
• Strong copywriting instincts: you can write clean captions, sharp hooks, useful product education, and polite community replies.
• Comfort creating with a phone-first workflow, including basic lighting, framing, product styling, CapCut or similar editing tools, and simple graphic layouts.
• A good eye for what makes content credible, clear, and native to each platform, especially for Singapore shoppers.
• Organised enough to manage calendars, deadlines, approvals, assets, product samples, and reporting without losing the small details.
• Curious about skincare and wellness, with the judgement to avoid exaggerated claims and keep product communication responsible.
• Able to work independently, test ideas quickly, read performance signals, and improve without waiting for perfect briefs.

Nice To Have

• Experience with Shopify, WooCommerce, marketplace stores, Meta Business Suite, TikTok Shop, Canva, Adobe Express, or basic analytics dashboards.
• Comfort appearing on camera or directing simple on-camera content with founders, team members, customers, or creators.
• Basic understanding of paid social creative, creator briefs, affiliate content, SEO-led editorial topics, or ecommerce merchandising.

How Success Looks

First 30 days

Understand the catalogue, brand voice, customer questions, current channels, and build a practical posting rhythm.

First 60 days

Ship repeatable content formats, improve creative based on performance, and start a simple UGC or creator outreach flow.

First 90 days

Own a measurable social calendar with stronger saves, clicks, community replies, campaign support, and content learnings.