Social Media Content Planner & Creator

SCH International Culture & Education Development Pte Ltd; Singapore; On-site; SGD 54,000 - 87,000; Full time

Job summary

SCH International Culture & Education Development Pte Ltd. is seeking a creative social media content designer to manage monthly content calendars and build engaging campaigns across Chinese and English platforms.

You will craft platform-specific content for RedBook, WeChat Channels and major social sites, while collaborating with admissions, academic and marketing teams. The role emphasizes video editing, typography, and visuals with a strong portfolio and ability to meet tight deadlines in a

Qualifications

• Diploma/Degree in Multimedia Design, Visual Arts, Animation, or related field.
• 2+ years of hands-on experience in video editing and social media content design, ideally for RedBook / WeChat.
• Proficiency in CapCut, Video Editing, Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator).
• Strong portfolio showcasing brochure/booklet layout and branding work.
• Attention to typography, layout structure, and document usability.
• Ability to manage multiple content calendars and meet tight publishing deadlines.

Responsibilities

• Plan and manage the monthly/weekly social media content calendar.
• Develop content ideas, themes, campaigns, hooks, and series based on business objectives.
• Create platform-specific content for 小红书, 抖音/TikTok, Instagram, Facebook, 微信视频号 and other relevant platforms.
• Understand 小红书 content style, user behaviour, trending formats and visual aesthetics.
• Develop sales materials such as brochures, flyers, information packs, presentations, and digital ads for both B2B and B2C audiences.
• Collaborate with the admissions, academic, and marketing teams to ensure content is accurate, on-brand, and aligned with strategic messaging.
• Conceptualize and design visual content specifically for 小红书 (RedBook), WeChat Channels, and other social platforms (Facebook, Instagram, etc.).
• Edit and produce short-form videos, reels, and motion graphics with strong hooks and visual storytelling for marketing campaigns.
• Research trending topics, competitor content and social media trends.
• Write and refine Chinese and English captions, headlines and social media copy.
• Coordinate content production and ensure posts are delivered according to schedule.
• Monitor content performance and recommend improvements based on engagement, saves, shares, views and other metrics.

Skills

Video editing

Social media content design

Copywriting (Chinese & English)

Content calendar management

Visual storytelling

Typography & layout

Education

Diploma/Degree in Multimedia Design, Visual Arts, Animation, or related field

Tools

CapCut

Premiere Pro

After Effects

Photoshop

Illustrator

Job description

Key Responsibilities

• Plan and manage the monthly/weekly social media content calendar.

• Develop content ideas, themes, campaigns, hooks, and series based on business objectives.

• Create platform-specific content for 小红书, 抖音/TikTok, Instagram, Facebook, 微信视频号 and other relevant platforms.

• Understand 小红书 content style, user behaviour, trending formats and visual aesthetics.

• Develop sales materials such as brochures, flyers, information packs, presentations, and digital ads for both B2B and B2C audiences.

• Collaborate with the admissions, academic, and marketing teams to ensure content is accurate, on-brand, and aligned with strategic messaging.

• Conceptualize and design visual content specifically for 小红书 (RedBook), WeChat Channels, and other social platforms (Facebook, Instagram, etc.).

• Edit and produce short-form videos, reels, and motion graphics with strong hooks and visual storytelling for marketing campaigns.

• Research trending topics, competitor content and social media trends.

• Write and refine Chinese and English captions, headlines and social media copy.

• Coordinate content production and ensure posts are delivered according to schedule.

• Monitor content performance and recommend improvements based on engagement, saves, shares, views and other metrics.

• Diploma/Degree in Multimedia Design, Visual Arts, Animation, or related field.

• 2+ years of hands-on experience in video editing and social media content design, ideally for RedBook / WeChat.

• Proficiency in CapCut, Video Editing, Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator).

• Strong portfolio showcasing brochure/booklet layout and branding work.

• Attention to typography, layout structure, and document usability.

• Ability to manage multiple content calendars and meet tight publishing deadlines.