Social Media Content Creator and Planner

SCH INTERNATIONAL CULTURE & EDUCATION DEVELOPMENT PTE. LTD.; Singapore; On-site; SGD 42,000 - 68,000; Full time

Job summary

SCH INTERNATIONAL CULTURE & EDUCATION DEVELOPMENT PTE. LTD. seeks a creative social media content designer to plan, produce and optimize content across 小红书, 抖音/TikTok, Instagram, Facebook, 微信视频号 and more. The role focuses on storytelling, visual design and video editing to engage B2C and B2B audiences.

You will collaborate with the admissions, academic and marketing teams, maintain calendars, craft captions in Chinese and English, and refine content based on performance metrics.

Qualifications

• Diploma/Degree in Multimedia Design, Visual Arts, Animation, or related field.
• 2+ years of hands-on experience in video editing and social media content design, ideally for RedBook / WeChat.
• Proficiency in CapCut, Video Editing, Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator).
• Strong portfolio showcasing brochure/booklet layout and branding work.
• Attention to typography, layout structure, and document usability.
• Ability to manage multiple content calendars and meet tight publishing deadlines.

Responsibilities

• Plan and manage the monthly/weekly social media content calendar.
• Develop content ideas, themes, campaigns, hooks, and series based on business objectives.
• Create platform-specific content for 小红书, 抖音/TikTok, Instagram, Facebook, 微信视频号 and other relevant platforms.
• Understand 小红书 content style, user behavior, trending formats and visual aesthetics.
• Develop sales materials such as brochures, flyers, information packs, presentations, and digital ads for both B2B and B2C audiences.
• Collaborate with the admissions, academic, and marketing teams to ensure content is accurate, on-brand, and aligned with strategic messaging.
• Conceptualize and design visual content specifically for 小红书 (RedBook), WeChat Channels, and other social platforms (Facebook, Instagram, etc.).
• Edit and produce short-form videos, reels, and motion graphics with strong hooks and visual storytelling for marketing campaigns.
• Research trending topics, competitor content and social media trends.
• Write and refine Chinese and English captions, headlines and social media copy.
• Coordinate content production and ensure posts are delivered according to schedule.
• Monitor content performance and recommend improvements based on engagement, saves, shares, views and other metrics.

Skills

CapCut

Video editing

Adobe Creative Suite

Typography

Branding

Social media strategy

RedBook/WeChat familiarity

Education

Multimedia design degree

Tools

Premiere Pro

After Effects

Photoshop

Illustrator

Job description

• Plan and manage the monthly/weekly social media content calendar.

• Develop content ideas, themes, campaigns, hooks, and series based on business objectives.

• Create platform-specific content for 小红书, 抖音/TikTok, Instagram, Facebook, 微信视频号 and other relevant platforms.

• Understand 小红书 content style, user behaviour, trending formats and visual aesthetics.

• Develop sales materials such as brochures, flyers, information packs, presentations, and digital ads for both B2B and B2C audiences.

• Collaborate with the admissions, academic, and marketing teams to ensure content is accurate, on-brand, and aligned with strategic messaging.

• Conceptualize and design visual content specifically for 小红书 (RedBook), WeChat Channels, and other social platforms (Facebook, Instagram, etc.).

• Edit and produce short-form videos, reels, and motion graphics with strong hooks and visual storytelling for marketing campaigns.

• Research trending topics, competitor content and social media trends.

• Write and refine Chinese and English captions, headlines and social media copy.

• Coordinate content production and ensure posts are delivered according to schedule.

• Monitor content performance and recommend improvements based on engagement, saves, shares, views and other metrics.
  

Requirements

• Diploma/Degree in Multimedia Design, Visual Arts, Animation, or related field.

• 2+ years of hands-on experience in video editing and social media content design, ideally for RedBook / WeChat.

• Proficiency in CapCut, Video Editing, Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator).

• Strong portfolio showcasing brochure/booklet layout and branding work.

• Attention to typography, layout structure, and document usability.

• Ability to manage multiple content calendars and meet tight publishing deadlines.