SOCIAL MEDIA & CONTENT MARKETING MANAGER

BMG HOSPITALITY PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BMG Hospitality is seeking a hands-on Social Media & Content Marketing Manager to turn everyday hospitality moments into engaging content across Instagram, TikTok, Facebook, LinkedIn and YouTube. The role goes beyond posting: you will think, shoot, design, edit, publish, experiment and teach others how to create content.

You will lead content creation including short-form videos, animated clips, food and hotel visuals, and interview/customer stories, while coaching front desk and restaurant

Qualifications

• Proven ability to create engaging social content across platforms.
• Experience with short-form video, reels and TikTok formats.
• Comfortable teaching non-marketing staff to produce content.

Responsibilities

• Manage and create content across Instagram, TikTok, Facebook, LinkedIn and YouTube.
• Collaborate with internal teams to build a consistent brand presence.
• Produce short-form and longer-form videos, graphics and photography.
• Edit videos, design simple assets, and write captions/storytelling copy.
• Train staff to capture moments and generate content daily.
• Repurpose longer videos into multiple short-form pieces.
• Experiment with AI tools and analytics to improve engagement.
• Stay current with TikTok trends and platform formats.

Skills

Content creation

Video editing

Social strategy

Analytics

Brand storytelling

Team training

AI content tools

CapCut

Premiere Pro

Canva

YouTube production

TikTok trends

Tools

CapCut

Adobe Premiere Pro

Canva

Adobe Creative Suite

AI video/image tools

Job description

BMG Hospitality is building a hospitality ecosystem combining hotels, restaurants, social experiences and community-driven marketing.

We are looking for a hands-on Social Media & Content Marketing Manager who can turn everyday hospitality experiences into engaging content that people want to watch, share and visit.

This is not a role where you simply schedule posts.

We want someone who can think, shoot, design, edit, publish, experiment and teach others how to create content.

WHAT YOU WILL DO

You will manage and create content across:

• Instagram
• TikTok
• Facebook
• LinkedIn
• YouTube

You will work closely with the BMG Hospitality, Gabriel Restaurant and Capsule Social Modern teams to build a consistent and recognisable brand presence.

CONTENT CREATION

You should be comfortable producing:

• Short-form videos and Reels
• TikTok videos
• 30-60 second animated videos
• Restaurant food and lifestyle videos
• Hotel and guest-experience content
• Interviews and customer stories
• Behind-the-scenes content
• Promotional campaigns
• Longer-form YouTube videos
• Graphics, posters and digital advertisements
• Photography and photo editing
• Captions, storytelling and social-media copy

You should also be able to create YouTube-style brand and storytelling videos similar in concept and production quality to reference videos provided by BMG, and repurpose longer videos into multiple short-form pieces for TikTok, Instagram Reels, Facebook and YouTube Shorts.

A VERY IMPORTANT PART OF THE ROLE

We do not want content creation to depend on only one person.

You will be expected to teach and coach our Front Desk, Guest Experience and Restaurant Crew to create simple, engaging content themselves.

Our objective is for staff members to eventually be capable of producing a 60-second animated or edited social-media video, using AI and modern content-creation tools.

You will create simple templates, workflows and training so that the operating team can capture moments happening inside our hotels and restaurants every day.

YOU SHOULD BE FAMILIAR WITH

• CapCut / Adobe Premiere Pro or similar
• Canva / Adobe Creative Suite
• AI video and image-generation tools
• AI-assisted content creation
• TikTok and Instagram Reels editing
• YouTube production
• Graphic design
• Photography and videography
• Social-media analytics
• Content calendars
• Meta Business Suite
• LinkedIn content
• TikTok trends and formats

Knowledge of tools such as ChatGPT, Claude and other AI creative platforms will be highly advantageous.

WHAT WE ARE LOOKING FOR

We want someone who is:

• Creative but commercially minded
• Comfortable appearing behind or occasionally in front of the camera
• Able to work independently and as part of a hospitality team
• Fast at turning ideas into actual content
• Comfortable working with restaurant and hotel operational teams
• Able to teach non-marketing staff how to create content
• Interested in AI-assisted content production
• Able to understand what makes people stop scrolling
• Focused on generating engagement, footfall, bookings and revenue - not merely followers

YOUR SUCCESS WILL BE MEASURED BY

The quality and consistency of content produced, audience growth and engagement, restaurant traffic and hotel enquiries generated through social media, video performance, development of reusable content formats, and the ability to turn our operational team into a wider network of content creators.