Part-time Social Media Content Creator

EXPLORER ACADEMY LEARNING GROUP PTE. LTD.; Singapore; Hybrid; SGD 42,000 - 64,000; Full time

Job summary

Explorer Academy Learning Group Pte. Ltd. in Singapore seeks a creative content producer to plan and execute social media content across Instagram, Facebook, and TikTok. You will source on-site moments, shoot real student experiences, and craft captions that resonate with parents and students.

You will monitor trends, adapt them to our brand, propose new ideas, and edit short-form videos for Reels and TikTok. This role blends planning, creation, and community engagement.

Qualifications

• Hands-on content creation experience with a portfolio or brand work.
• Deep understanding of Instagram, Facebook and TikTok from a creator's perspective.
• Strong writing ability that feels human and engaging.
• Ability to spot trends and translate them to the brand.
• Collaborative mindset and ability to work with a team.

Responsibilities

• Plan and manage a weekly content calendar across IG, FB and TikTok.
• Source and shoot content onsite, capturing real moments and centre life.
• Write engaging captions and copy for posts across platforms.
• Edit short-form video content for Reels and TikTok.
• Engage with the online community and foster conversations.

Tools

Video editing basics

Job description

The Opportunity

We're a growing education centre with real stories to tell curious students, hands-on experiments, and the kind of breakthrough moments that remind you why learning matters. What we need is someone who can find those moments, shape them into content, and build a community of parents and students who keep coming back for more.

You'll play a key role in how our brand shows up across Instagram, Facebook, and TikTok - spotting trends, crafting captions, and turning everyday centre life into content that drives real results. If you believe education deserves better content than it usually gets, this is a good opportunity to prove it.

What makes this meaningful

• Real creative input - you propose, we collaborate, we bring it to life together


• A brand with genuine stories to tell - students, science, and the moments that make education meaningful


• Flexibility to work remotely, with onsite visits for content shooting


• Be part of a fast-growing education brand at an exciting stage of growth


• See the direct impact of your content on enquiries, sign-ups, and community growth

What you'll do

Content Planning & Creation

• Plan and manage a content calendar weekly across Instagram, Facebook, and TikTok


• Source and shoot content onsite - capturing real moments, student experiences, and behind-the-scenes centre life

Trend Spotting & Adaptation

• Actively monitor trends across Instagram and TikTok


• Identify what's gaining traction and adapt it creatively to fit our brand and audience


• Propose fresh content ideas regularly and bring them to the team for collaborative review

Content Creation & Copywriting

• Write engaging, on-brand captions and copy for posts across all three platforms


• Craft text hooks that stop the scroll and verbal hooks that hold attention in the first 3 seconds


• Understand the structure behind high-performing content - what makes someone watch, read, and take action


• Shoot content onsite - capturing student moments, experiments, and centre life


• Edit short-form video content for Reels and TikTok using basic editing tools

Community Engagement

• Respond to comments and DMs in a warm, professional, and timely manner


• Build genuine connections with our online community - not just broadcasting, but conversing


• Spot opportunities to turn followers into enquiries and enquiries into trial bookings

What You Bring

Must-Haves

• You have hands-on experience in content creation - a portfolio, personal account, or past brand work that shows what you can do


• You understand what works on Instagram, Facebook, and TikTok - not just as a user, but as a creator


• You write naturally and engagingly - captions that feel human, not corporate


• You're a trend-spotter - you notice what's gaining momentum and know how to make it relevant to a brand


• You're collaborative - you're comfortable proposing ideas and taking direction in equal measure


• You're reliable and organised - a content calendar is only as good as the person maintaining it

Nice-to-Haves

• Experience managing social media for a brand, school, or education-related account


• Basic video editing skills for Reels and TikTok content

Working Hours

• 2-3 days per week


• On-site presence required for content shoots


• Remaining work can be done remotely (WFH)