APAC Integrated Strategy Lead (Remote/Hybrid, 12-month)

MASH; Singapore; Híbrido; SGD 230 000 - 358 000; Tempo integral

Resumo da oferta

MASH is seeking an Integrated Strategy Director to be embedded with a global hospitality brand in APAC. The role sits close to the client leadership and drives strategic direction for the mid-funnel programme, spanning brand strategy, content, and governance.

You will partner with senior stakeholders, shape annual strategic roadmaps, and connect brand, creative, content, and performance for commercial impact across markets.

Qualificações

• Significant senior experience across brand strategy and integrated marketing strategy.
• Experience working with premium consumer brands and understanding culture, creativity and performance.
• Ability to translate complex business challenges into clear strategic responses and briefs.

Responsabilidades

• Partner with senior client stakeholders to understand business priorities, brand challenges and audience needs.
• Shape the APAC strategic roadmap for the mid-funnel programme and annual priorities.
• Translate insights and performance data into clear strategic recommendations and briefs.
• Lead integrated thinking across brand, creative, content, influencers, media and performance.

Descrição da oferta de emprego

MASH is seeking an Integrated Strategy Director to be embedded with a global hospitality brand in APAC. The role sits close to the client leadership and drives strategic direction for the mid-funnel programme, spanning brand strategy, content, and governance.

You will partner with senior stakeholders, shape annual strategic roadmaps, and connect brand, creative, content, and performance for commercial impact across markets.