Social Commerce Campaign Lead — Livestream & Growth

Singtel Group; Singapore; On-site; SGD 47,000 - 74,000; Full time

Job summary

Singtel is seeking a Social Commerce Executive to lead livestream campaigns, creator coordination and social commerce initiatives across leading platforms. You will drive customer engagement, sales and brand awareness through end-to-end campaign execution.

Role involves coordinating with hosts, vendors and internal teams, managing content and performance Tracking, and supporting platform operations with an emphasis on ROI and business impact.

Qualifications

• Diploma or Degree in Marketing, Business, Communications, E-Commerce or a related discipline.
• 1–3 years of experience in social commerce, e-commerce, digital marketing, livestream operations or related areas.
• Fresh graduates with relevant internship experience may also be considered.
• Strong interest in social commerce and livestreaming.
• Familiarity with TikTok Shop, Shopee, Lazada or similar platforms.
• Strong project coordination and stakeholder management skills.
• Excellent communication and presentation abilities.
• Detail-oriented with the ability to manage multiple projects.

Responsibilities

• Coordinate livestream campaigns across TikTok Shop, Shopee Live, Lazada and other platforms.
• Plan promotions, product setup and livestream schedules.
• Work with hosts, creators, vendors and internal teams to ensure smooth execution.
• Track campaign performance and ROI for ongoing optimization.
• Coordinate with Retail, Marketing, Operations, Product, and Finance teams.
• Support testing of new social commerce features and AI-driven solutions.

Skills

Project coordination

Stakeholder management

Strong communication

Livestreaming

Content coordination

Education

Diploma or Degree in Marketing/Business/Communications/E-Commerce

Tools

TikTok Shop platform

Shopee Live platform

Lazada platform

Job description

Singtel is seeking a Social Commerce Executive to lead livestream campaigns, creator coordination and social commerce initiatives across leading platforms. You will drive customer engagement, sales and brand awareness through end-to-end campaign execution.

Role involves coordinating with hosts, vendors and internal teams, managing content and performance Tracking, and supporting platform operations with an emphasis on ROI and business impact.