[SINGAPORE FLYER] Marketing and Communications Executive

STRACO LEISURE PTE. LTD.; Singapore; On-site; SGD 47,000 - 78,000; Full time

Job summary

STRACO Leisure Pte. Ltd. is seeking a Marketing and Communications professional to drive integrated campaigns, partnerships, and promotions that boost visitation, ticket sales, revenue and brand awareness for the Attraction and its experiences.

You will coordinate campaign plans, collateral, and briefs, and collaborate with internal teams and external partners to deliver on time and within budget while monitoring results for improvement across online and offline channels.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business Management or equivalent.
• Minimum two years of relevant marketing experience in marketing, communications, partnerships, promotions or related role.
• Experience supporting campaigns, promotions, partnerships, events and marketing collateral across online and offline channels.
• Working knowledge of digital marketing platforms and analytics tools; familiarity with Adobe Creative Suite or video editing is advantageous.

Responsibilities

• Support planning and execution of integrated marketing campaigns and promotional initiatives for the Attraction's products, experiences, events and seasonal programs.
• Coordinate development and production of marketing communications and collateral, including campaign messaging, copy, promotional content, brochures, posters, signage and briefs.
• Develop and manage marketing partnerships, cross-promotions and collaborative initiatives with tourism, corporate, lifestyle and commercial partners.
• Coordinate with internal departments, external partners, vendors and service providers to ensure initiatives are implemented effectively and on time.
• Support planning and execution of marketing events and activations, including onsite branding and partner coordination.
• Work with Digital Marketing to align online and offline messaging and promotions.
• Monitor campaign performance against KPIs and prepare post-campaign reports with insights.
• Manage budgets, timelines and deliverables within approved budgets.

Skills

Integrated marketing

Campaign coordination

Partnership development

Digital marketing tools

Education

Bachelor's Degree in Marketing, Communications, Business Management or equivalent

Tools

Google Analytics

Meta Business Suite

Adobe Creative Suite

Video editing tools

Job description

OVERALL JOB PURPOSE

To support the planning and execution of integrated marketing and communications initiatives that drive visitation, ticket sales, revenue and brand awareness for the Attraction, its products, experiences, events and promotions.

The role is responsible for coordinating assigned marketing campaigns, partnership initiatives, promotional activities and marketing communications materials across relevant touchpoints. The incumbent will work closely with internal departments and external stakeholders to ensure campaigns are delivered effectively, on time and within approved budgets, while monitoring results and identifying opportunities for improvement.

DUTIES & RESPONSIBILITIES

• Support the planning and execution of integrated marketing campaigns and promotional initiatives for the Attraction's products, experiences, events and seasonal programmes to drive visitation, ticket sales, revenue and brand awareness.
• Coordinate the development and production of marketing communications and collateral, including campaign messaging, copy, promotional content, brochures, posters, signage and creative briefs, ensuring accuracy and consistency with brand guidelines.
• Develop and manage marketing partnerships, cross-promotions and collaborative initiatives with tourism, corporate, lifestyle and commercial partners to extend campaign reach, enhance guest engagement and support revenue generation.
• Coordinate with internal departments, external partners, vendors and service providers to ensure marketing initiatives and deliverables are implemented effectively and according to agreed requirements and timelines.
• Support the planning and execution of marketing events and activations, including onsite branding, promotional mechanics, guest communications, partner coordination and operational requirements.
• Work closely with the Digital Marketing team to ensure campaign messaging and promotions are aligned across online and offline channels, maintaining a consistent and integrated brand presence.
• Monitor and evaluate campaign performance against relevant KPIs, including visitation, ticket sales and revenue, and prepare post-campaign reports with insights and recommendations for improvement.
• Manage assigned marketing budgets, project timelines and deliverables, ensuring expenditure remains within approved budgets and activities are completed according to schedule.
• Maintain accurate and organised records of campaign plans, partnership documentation, quotations, invoices, reports and marketing materials for reporting, audit and reference purposes.
• Undertake other marketing, communications, branding, partnership and related projects as assigned by the Head of Department.

QUALIFICATIONS, KNOWLEDGE & EXPERIENCE

• Bachelor's Degree in Marketing, Communications, Business Management or an equivalent professional qualification.
• Minimum two years of relevant experience in marketing, communications, partnerships, promotions or a related role, preferably within the tourism, attractions, hospitality or lifestyle industry.
• Good understanding of integrated marketing and communications, with experience supporting campaigns, promotions, partnerships, events and marketing collateral across online and offline channels.
• Working knowledge of digital marketing platforms, analytics tools and/or creative software such as Google Analytics, Meta Business Suite, Adobe Creative Suite or video editing tools would be an advantage.
• Strong project coordination and organisational skills, with the ability to manage multiple projects, stakeholders, timelines and deliverables concurrently. Proactive, resourceful and detail-oriented, with the ability to work independently and meet tight deadlines.

Important Notes

By submitting your Curriculum Vitae (CV)/Resume, you agree to your data being used in conjunction with recruitment and employment purposes.

In order to maximize your opportunities to work with us, you are encouraged to keep the information provided accurate, complete and up-to-date.

IMPORTANT:

We do not collect any of the following:

1. NRIC/FIN or any national identifiers
2. Photo
3. Date of birth
4. Age
5. Spouse/Family Information

Please do NOT include these in your CV/Resume and we reserve the right to reject any application that contains the above.