Senior Marketing Manager (MICE)

PEOPLE PROFILERS PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

People Profilers Pte Ltd in Singapore seeks an experienced marketing leader to drive integrated marketing, brand strategy, and corporate communications. You will oversee campaigns, PR, content, and B2B demand generation, partnering with Sales and leadership to deliver measurable business outcomes.

The role requires 8 years in marketing disciplines and strong copywriting, stakeholder management, and analytics skills. A 5-day week is expected, with a competitive remuneration package.

Qualifications

• Degree in Marketing, Communications, Business or a related discipline.
• 8 years of experience in integrated marketing, brand marketing, corporate communications, public relations, digital marketing or commercial marketing, with proven experience leading campaigns or workstreams.
• Experience planning and executing integrated marketing campaigns across digital and offline channels.
• Exposure to B2B marketing, lead generation or demand generation campaigns would be highly advantageous.
• Excellent copywriting, storytelling, stakeholder management, media relations and communication skills.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Comfortable working with marketing analytics and campaign performance metrics.
• A proactive, commercially minded leader who enjoys collaborating across teams and translating marketing, communications and PR initiatives into measurable business and reputation outcomes.
• 5 days week

Responsibilities

• Support the development of annual integrated marketing plans that strengthen brand positioning and support commercial priorities.
• Oversee key marketing portfolios, including venue campaigns, concerts and live entertainment, sustainability initiatives and selected seasonal or thematic campaigns.
• Lead corporate communications and PR strategies that strengthen reputation with media, industry stakeholders, partners and the wider public.
• Develop key messages, press materials, executive communications, media responses, FAQs and issues-management statements.
• Build and manage relationships with media, PR agencies, government-linked stakeholders, industry associations and strategic partners.
• Support reputation management, crisis communications and corporate narrative alignment across internal and external touchpoints.
• Support content strategy and editorial calendar across website, social media, eDMs and corporate communications channels.
• Review and guide compelling long- and short-form content including website copy, articles, case studies, brochures, factsheets, sales collateral, presentations and digital campaigns.
• Drive collaboration with designers, photographers, videographers, agencies and content creators to produce high-quality marketing and communications assets.
• Lead the planning and execution of B2B demand generation campaigns that contribute to sales pipeline growth across corporate events, exhibitions, meetings and venue hire.
• Partner with Sales leaders to shape tactical campaigns and targeted industry initiatives that generate qualified leads.
• Support international trade shows, industry events and business development activities through strategic marketing collateral, campaign planning and promotional content.
• Support the optimisation of digital marketing channels including social media, website, SEO, SEM and email marketing.
• Collaborate closely with the Digital Marketing Manager to define and track key marketing KPIs, including campaign ROI, website traffic, lead quality, database growth, engagement and marketing contribution to pipeline.
• Identify, develop and oversee strategic marketing and communications partnerships that enhance visitor experience, brand visibility and commercial opportunities.
• Collaborate with tenants, organisers, sponsors, media partners and external partners on joint marketing and communications initiatives to drive incremental footfall and reputation outcomes.
• Build strong working relationships with internal stakeholders including Sales, Commercial Partnerships, Operations and leadership teams to deliver integrated campaigns and aligned communications.

Skills

Integrated marketing

Brand marketing

Corporate communications

Public relations

Digital marketing

Campaign leadership

Stakeholder management

Copywriting

Education

Degree in Marketing/Communications/Business or related

Job description

Responsibilities:

Brand,Integrated Marketing& Strategic Planning

• Support the development of annual integrated marketing plans that strengthen brand positioning and support commercial priorities.
• Oversee key marketing portfolios, including venue campaigns, concerts and live entertainment, sustainability initiatives and selected seasonal or thematic campaigns.

Corporate Communications & Public Relations

• Lead corporate communications and PR strategies that strengthen reputation with media, industry stakeholders, partners and the wider public.
• Develop key messages, press materials, executive communications, media responses, FAQs and issues-management statements.
• Build and manage relationships with media, PR agencies, government-linked stakeholders, industry associations and strategic partners.
• Support reputation management, crisis communications and corporate narrative alignment across internal and external touchpoints.

Content & Digital Marketing

• Support content strategy and editorial calendar across website, social media, eDMs and corporate communications channels.
• Review and guide compelling long- and short-form content including website copy, articles, case studies, brochures, factsheets, sales collateral, presentations and digital campaigns.
• Drive collaboration with designers, photographers, videographers, agencies and content creators to produce high-quality marketing and communications assets.

B2B Lead Generation & Commercial Marketing

• Lead the planning and execution of B2B demand generation campaigns that contribute to sales pipeline growth across corporate events, exhibitions, meetings and venue hire.
• Partner with Sales leaders to shape tactical campaigns and targeted industry initiatives that generate qualified leads.
• Support international trade shows, industry events and business development activities through strategic marketing collateral, campaign planning and promotional content.

Digital Channels & Performance

• Support the optimisation of digital marketing channels including social media, website, SEO, SEM and email marketing.
• Collaborate closely with the Digital Marketing Manager to define and track key marketing KPIs, including campaign ROI, website traffic, lead quality, database growth, engagement and marketing contribution to pipeline.

Partnerships & Stakeholder Management

• Identify, develop and oversee strategic marketing and communications partnerships that enhance visitor experience, brand visibility and commercial opportunities.
• Collaborate with tenants, organisers, sponsors, media partners and external partners on joint marketing and communications initiatives to drive incremental footfall and reputation outcomes.
• Build strong working relationships with internal stakeholders including Sales, Commercial Partnerships, Operations and leadership teams to deliver integrated campaigns and aligned communications.

Requirements

• Degree in Marketing, Communications, Business or a related discipline.
• 8 years of experience in integrated marketing, brand marketing, corporate communications, public relations, digital marketing or commercial marketing, with proven experience leading campaigns or workstreams.
• Experience planning and executing integrated marketing campaigns across digital and offline channels.
• Exposure to B2B marketing, lead generation or demand generation campaigns would be highly advantageous.
• Excellent copywriting, storytelling, stakeholder management, media relations and communication skills.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Comfortable working with marketing analytics and campaign performance metrics.
• A proactive, commercially minded leader who enjoys collaborating across teams and translating marketing, communications and PR initiatives into measurable business and reputation outcomes.
• 5 days week

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed Word/pdf format to [e-mail]

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

Tel: [phone]

EA Registration Number: R1111375

EA licence number 02C4944

EA Personnel: Lee Hui En Ashley