Singapore-Based Growth & Campaigns Marketing Lead

bullionstar pte. ltd.; Singapore; On-site; SGD 66,000 - 79,000; Full time

Job summary

BullionStar, Singapore’s leading precious metals dealer, seeks a Marketing Manager to own the marketing plan across social, email, content, PR, the website and showroom. Shape strategy with the Deputy CEO and turn ideas into campaigns that engage sceptical customers.

This on-site, 5-day week role at our Singapore office offers up to S$6,500 per month plus up to 3 months of variable bonus. Lead campaigns and ensure a cohesive, high-impact marketing effort.

Qualifications

• Campaigns directed with strategy, not just execution.
• Excellent written and spoken English.
• E-commerce experience and online buying journey understanding.
• Social and email as crafts, not mere distribution channels.
• Understanding of brand and customer.
• Genuine curiosity about the product and market.
• Ability to spot opportunities and translate them into campaigns.

Responsibilities

• Develop a real marketing plan with audiences, messages and calendar.
• Own campaigns across product launches, offers and seasonal pushes.
• Drive social and community presence across X, Facebook, Instagram, YouTube, TikTok, LinkedIn and forums.
• Lead end-to-end email programmes: calendar, segments, copy, send and analysis.
• Provide creative direction for photography, video, graphics and ad content.
• Lead proactive media relations and PR activity.
• Use analytics to measure campaigns and inform next steps.
• Coordinate product, shop floor, editorial, social, email and site to feel like one campaign.

Skills

Campaign management

Social media

Email marketing

Content direction

Analytics

PR

Brand storytelling

English proficiency

Job description

BullionStar, Singapore’s leading precious metals dealer, seeks a Marketing Manager to own the marketing plan across social, email, content, PR, the website and showroom. Shape strategy with the Deputy CEO and turn ideas into campaigns that engage sceptical customers.

This on-site, 5-day week role at our Singapore office offers up to S$6,500 per month plus up to 3 months of variable bonus. Lead campaigns and ensure a cohesive, high-impact marketing effort.