Growth Marketing Lead - E-commerce & Brand (Singapore)

Bullionstar; Singapore; On-site; SGD 66,000 - 79,000; Full time

Job summary

BullionStar, Singapore’s leading precious metals dealer, seeks a Marketing Manager to own the marketing plan and translate it into campaigns across social, email, content, PR, the website and showroom. Shape the plan with the Deputy CEO and the wider team, deciding what to say, how to say it, where it appears, and how all pieces fit together.

This role demands a hands-on, results-oriented marketer with strong English, ecommerce experience, and a keen sense of brand and audience in a fast-paced,

Qualifications

• Proven track record directing multi-channel campaigns.
• Excellent written and spoken English.
• Experience with ecommerce marketing and checkout optimisation.
• Hands-on with social media and email campaigns.
• Strong understanding of brand and customer.
• Curious, self-motivated learner with commercial sense.
• Able to spot opportunities and turn them into campaigns.
• Market-aware and able to learn from industry trends.
• Creative judgement to evaluate content and ads.
• Commercial focus on reach, engagement and sales.
• Fluent in Singapore on-site operations.

Responsibilities

• Develop real marketing plans: audiences, messages, channels, calendar and rationale.
• Own campaigns across product launches, promos, seasonal pushes and store activities.
• Drive social media and community growth across X, Facebook, Instagram, YouTube, TikTok and LinkedIn; engage forums and Reddit.
• Manage end-to-end email programmes: calendar, segments, copy, sends and learnings.
• Provide creative direction for photography, video, graphics and content; influence site development.
• Lead proactive media relations: pitch stories and manage journalist queries.
• Analyse campaign data to learn what moved product and inform future plans.
• Coordinate product, shop floor, editorial, social, email and website into a cohesive campaign.

Skills

Campaign leadership

English proficiency

E-commerce experience

Social media

Email marketing

Brand understanding

Curiosity

Market awareness

Creative judgement

Commercial mindset

Digital integration

Media relations

Based in Singapore

Job description

BullionStar, Singapore’s leading precious metals dealer, seeks a Marketing Manager to own the marketing plan and translate it into campaigns across social, email, content, PR, the website and showroom. Shape the plan with the Deputy CEO and the wider team, deciding what to say, how to say it, where it appears, and how all pieces fit together.

This role demands a hands-on, results-oriented marketer with strong English, ecommerce experience, and a keen sense of brand and audience in a fast-paced,