User Acquisition Associate

NetEase Games; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

NetEase Games is seeking a Paid UA specialist to drive user acquisition in overseas markets and act as a growth engine after product launch. You will execute multi-channel ad buys, test creatives, and optimize ROAS under senior UA guidance.

The role requires a data-driven mindset, strong Excel/Sheets skills, and fluency in English to collaborate across international teams.

Qualifications

• Bachelor's degree or above in Marketing, Business, Data, or related fields.
• Data-sensitive; proficient in Excel / Google Sheets; understands CPI/ROAS.
• Clear logical thinking and a results-driven mindset; fast-paced UA environment.
• Fluent English (working language).

Responsibilities

• Execute paid UA campaigns on Meta/Google/TikTok and manage budgets.
• Participate in A/B testing of ad creatives and iterate high-converting ads.
• Monitor CPI/ROAS/retention and deliver daily/weekly reports.
• Support ASO and influencer/KOC campaigns.
• Assist in target-market UA strategy reviews and budgeting.

Skills

Paid UA

Multi-channel

Meta Ads

Google Ads

TikTok Ads

A/B testing

CPI/ROAS

Data-driven

English fluency

Education

Bachelor's degree or above

Tools

Excel

Google Sheets

Meta Ads backend

Google Ads backend

Job description

About Company：

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.

NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/

Position Overview：

Responsible for paid user acquisition in overseas markets and serves as the growth engine after product launch. Execute multi-channel ad buying, creative testing and ROAS optimization under the guidance of senior UA specialists.

Responsibilities：

• Execute paid user acquisition campaigns on Meta / Google / TikTok / app store channels; manage daily budgets and bidding
• Participate in A/B testing of ad creatives and iterate high-converting creatives with the creative team
• Monitor core metrics (CPI, ROAS, retention) and produce daily / weekly acquisition reports
• Support ASO (App Store Optimization) and influencer / KOC collaboration campaigns
• Support target-market UA strategy reviews and budget allocation recommendation

Requirements:

• Bachelor's degree or above in Marketing, Business, Data, Media, Communications, Computer Science or related fields
• Data-sensitive; proficient in Excel / Google Sheets; understands basic growth metrics (CPI / LTV / ROAS)
• Clear logical thinking and a results-driven mindset; able to work in a fast-paced acquisition environment
• Fluent English (working language)

Preferred Qualifications:

• Familiarity with Meta Ads / Google Ads backend, or internship experience in ad buying
• Multilingual ability (target-market languages / Chinese), beneficial for multi-market campaigns
• Casual game player experience; understanding of performance creative logic

Fair Employment Practices

At NetEase, we are committed to fair employment practices. We welcome applications from all individuals, irrespective of age, gender, race, religion, marital status and family responsibilities, or disability.