SEO Senior Specialist

Castlery; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Castlery is seeking an SEO Senior Specialist to own the content engine behind our organic growth. You’ll build a repeatable pipeline for auditing, briefing, optimising and measuring content across verticals, and shape how we measure visibility in AI-generated answers.

Within your first year, you’ll turn a prioritised roadmap into published work that demonstrably moves traffic, engagement and revenue, expand GEO visibility, and collaborate with Social Organic, CRM and Partnerships to convert

Qualifications

• 3+ years of SEO experience with GEO optimisation.
• Experience with e-commerce and online business.
• Storyblok experience is a bonus.

Responsibilities

• Own the content pipeline across multiple topic verticals—keyword and search-intent research, briefing, reviewing, publishing and ongoing optimisation.
• Audit existing content and landing pages to find gaps and quick wins, plan, execute and measure subsequent optimisations.
• Develop user- and search-focused content formats for traditional search and AI-generated responses.
• Expand Castlery's GEO visibility: create citation-worthy content and monitor generative-AI presence.
• Track traffic, engagement and search performance; build dashboards and prioritise roadmap.
• Apply SEO fundamentals hands-on: metadata, structured data and schema, internal linking, and CMS publishing.
• Raise editorial bar on clarity, structure, persuasion and brand voice.
• Partner with Social Organic, Country CRM and Partnerships to amplify content into awareness and sales.
• Stay ahead of how search behavior is changing and guide the team.

Skills

SEO

GEO implementation

Content optimisation

Editorial skills

Tools

Looker Studio

Similarweb

Google Search Console

Botify

Screaming Frog

Job description

We're rethinking homes for how people really live, and we're looking for a SEO Senior Specialist to join our Growth Marketing, Organic & New Channel team to help shape the future of living-one thoughtful detail at a time.

Success in this role means owning the content engine behind Castlery's organic growth - and doing it at a moment when search itself is being rewritten. Within your first year, you'll have built a repeatable pipeline for auditing, briefing, optimising and measuring content across multiple topic verticals, established how we measure visibility in AI-generated answers, and turned a prioritised roadmap into published work that demonstrably moves traffic, engagement and revenue.

Key measures of success include growth in organic traffic and engagement from optimised content, brand visibility and citation rate in AI-generated answers, volume and quality of content shipped against the roadmap, and the reliability of the SEO and GEO reporting the wider team depends on.

What you'll be doing:

• Own the content pipeline across multiple topic verticals - keyword and search-intent research, briefing, reviewing, publishing and ongoing optimisation.
• Audit existing content and landing pages to find the gaps and the quick wins, then plan, execute and measure the optimisations that follow.
• Develop user- and search-focused content formats - structured layouts, FAQs, comparison content and answer-led formats that perform in both traditional search and AI-generated responses.
• Expand Castlery's GEO Visibillity: create citation-worthy content that earns Castlery a place in AI answers, monitor our generative-AI presence, and establish the success metrics.
• Track traffic, content engagement and search performance, build the dashboards and reporting the team relies on, and turn what you find into a prioritised roadmap.
• Apply SEO fundamentals hands-on - metadata, structured data and schema, internal linking, and CMS publishing.
• Raise the editorial bar on everything we publish: clarity, structure, persuasion and brand voice, across landing pages and SEO content.
• Partner closely with Social Organic, Country CRM and Partnerships to amplify content and turn it into awareness and sales.
• Stay ahead of how search behavior is changing and bring the rest of the team along with you.

What you need to succeed:

• 3+ years of SEO experience, plus at least 1 year in GEO implementation or content optimisation, with a good understanding of e-commerce and online business.
• Solid SEO fundamentals: proven ability to conduct keyword, search-intent and customer-question research, and translate it into content that ranks and converts.
• Storyblok experience is a bonus.
• Comfortable with data tools - able to track traffic, engagement and search performance, spot the opportunity, and refine strategy on the evidence.
• Strong editorial skills and real attention to detail: you can evaluate and improve content for clarity, structure, persuasion and brand voice.
• Experience managing a content pipeline end-to-end across several topic areas at once.
• Curious, proactive and data-driven, with a test-and-learn mindset and the ownership to follow an initiative from insight through to implementation and result.

Nice to have:

• dashboard building in Looker Studio or similar; Similarweb, Google Search Console, Botify or Screaming Frog; multi-site or multi-domain SEO; and practical use of AI tools for content creation, editing, ideation and analysis.

Built for Real Life, Designed for What's Next

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life-durable, beautiful, and made to keep up with change.

Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.