Senior UX Content Strategist

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 115,000; Full time

Job summary

PERSOL SINGAPORE PTE. LTD. is seeking a senior content designer to plan, write, and govern content across apps, web, emails, and chat interfaces. You will shape UX copy that guides users through critical tasks.

You’ll build a portfolio-driven case for content strategies, collaborate with design and product teams, ensure accessibility, and align with brand voice while complying with regulatory constraints.

Qualifications

• Bachelor's degree in English, Communications, Journalism, Linguistics, Design, or related discipline.
• 5+ years of experience in content design, UX writing, or content strategy.
• Strong portfolio demonstrating impact on user experience and measurable outcomes.
• Excellent writing and editing with clarity and conciseness.
• Evidence-based decision-making related to content development and testing.
• Experience with structured and modular content, CMS, and metadata.
• Proficiency in designing for conversational and AI-assisted experiences.
• Ability to communicate complex information clearly while adhering to regulatory constraints.
• Familiarity with design systems and tools such as Figma is advantageous.

Responsibilities

• Plan, design, and write content for apps, websites, emails, and chat interfaces.
• Craft UX content that guides users through critical tasks.
• Conduct content research to understand user needs and language, and test content comprehension.
• Apply and evolve the brand voice, tailoring tone based on customer contexts.
• Improve content governance and patterns within the design system for quality and consistency.
• Structure content for reuse and discoverability across platforms using metadata and controlled terminology.
• Design accessible content that works effectively with assistive technologies.
• Monitor and enhance content performance post-launch using relevant metrics.

Skills

5+ years in content design UX writing

Strong portfolio

Excellent writing/editing

Evidence-based decision making

Familiarity with design systems and F5

Education

Bachelor's degree in English/Communications/Journals/Design

Tools

Figma

CMS & metadata

Job description

PERSOL SINGAPORE PTE. LTD. is seeking a senior content designer to plan, write, and govern content across apps, web, emails, and chat interfaces. You will shape UX copy that guides users through critical tasks.

You’ll build a portfolio-driven case for content strategies, collaborate with design and product teams, ensure accessibility, and align with brand voice while complying with regulatory constraints.