Senior Store Manager

VF Brands Pte Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

VF Brands Pte Ltd seeks a Senior Store Manager to lead The North Face retail operations across Singapore, driving sales, profitability, and exceptional customer experiences. You will translate strategies into strong store execution, optimize inventory, and uphold brand standards through a high-performing team.

You will mentor store leaders, manage cross-functional projects, and push omnichannel capabilities while partnering with Marketing, CRM, E-commerce, and Logistics to achieve business

Qualifications

• 5-8 years of progressive retail leadership experience, including managing multiple stores or large-format operations.
• Proven track record of delivering sales growth, profitability, and operational excellence.
• Strong leadership, coaching, and people-management abilities.
• Excellent commercial and analytical skills with ability to translate metrics into actions.
• Deep understanding of retail operations, inventory management, and loss prevention.
• Experience in workforce planning and succession planning.
• Ability to manage multiple priorities in a dynamic retail environment.
• Strong communication and stakeholder management across functions.

Responsibilities

• Lead overall performance of The North Face retail stores in Singapore achieving sales, profitability, and operational targets.
• Monitor key retail metrics and develop action plans to improve sales, productivity, conversion, and profitability.
• Deliver premium consumer experiences with high service standards and successful product launches and campaigns.
• Oversee daily store operations, ensure compliance with policies, audits, health/safety, and loss prevention.
• Drive inventory productivity with Merchandising and Planning on stock allocation, replenishment, and sell-through.
• Lead workforce planning, recruitment, onboarding, coaching, and performance management across stores.
• Develop and mentor Assistant Store Managers and future leaders for a high-performance culture.
• Support omnichannel services, digital tools, and loyalty programs enhancing the customer journey.
• Lead or support store openings, relocations, renovations, and other retail projects.

Skills

Retail leadership

Sales leadership

Analytical skills

Cross-functional collaboration

Stakeholder management

Communication

MS Office/retail systems

Education

Diploma or Bachelor's Degree in Business Administration/Marketing/Retail Management

Tools

POS systems

Retail management software

MS Office

Job description

A day in the life of a Senior Store Manager, The North Face looks a little like this.

As the leader of The North Face retail business in Singapore, you will be responsible for driving commercial success across the store portfolio while delivering exceptional consumer experiences and building a high-performing retail organization. You will translate business strategies into strong store execution, ensuring operational excellence, inventory productivity, and consistent brand standards across all locations.

Working closely with cross-functional partners, you will lead retail initiatives, support new store projects, drive omnichannel capabilities, and develop future retail leaders who will contribute to the long‑term growth and success of the brand.

Let's break down that day in the life a bit more.

• Lead the overall performance of The North Face retail stores in Singapore, ensuring sales, profitability, and operational targets are achieved.
• Monitor business performance through key retail metrics and develop action plans to improve sales, productivity, conversion, and profitability.
• Deliver a premium consumer experience by maintaining high service standards and ensuring exceptional execution of product launches, campaigns, promotions, and visual merchandising initiatives.
• Oversee daily store operations, ensuring compliance with company policies, audit requirements, labour regulations, health and safety standards, and loss prevention procedures.
• Drive inventory productivity by partnering with Merchandising and Planning teams on stock allocation, replenishment, sell‑through, markdown management, and product availability.
• Lead workforce planning, recruitment, onboarding, coaching, performance management, succession planning, and employee engagement across the store organization.
• Develop and mentor Assistant Store Managers and future retail leaders, fostering a culture of accountability, growth, and high performance.
• Support the execution of omnichannel services, digital tools, membership programs, and clientele initiatives that enhance the consumer journey.
• Lead or support store openings, relocations, renovations, and other retail projects, ensuring operational readiness and successful implementation.
• Collaborate closely with Marketing, CRM, E‑commerce, Visual Merchandising, Logistics, Finance, HR, IT, landlords, and external partners to deliver business objectives.
• Provide regular business insights and recommendations through analysis of sales, consumer, inventory, people, and operational performance data.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, we're looking for a passionate and results‑oriented retail leader who thrives in a fast‑paced environment, enjoys developing people, and has a strong track record of delivering commercial success through operational excellence.

The foundation skills you will need in this position are:

• 5-8 years of progressive retail leadership experience, including at least 3 years managing multiple stores or large‑format retail operations.
• Demonstrated success in delivering sales growth, profitability, and operational excellence within a retail environment.
• Strong leadership capabilities with experience coaching, developing, and motivating high‑performing retail teams.
• Excellent commercial and analytical skills, with the ability to interpret business metrics and translate insights into action.
• Strong understanding of retail operations, inventory management, visual merchandising, compliance, and loss prevention.
• Experience in workforce planning, performance management, employee engagement, and succession planning.
• Proven ability to manage multiple priorities and lead change in a dynamic retail environment.
• Strong communication, stakeholder management, and cross‑functional collaboration skills.
• Proficiency in Microsoft Office and retail management, point‑of‑sale, workforce planning, and reporting systems.
• Diploma or Bachelor's Degree in Business Administration, Marketing, Retail Management, or a related discipline, or equivalent retail leadership experience.

There are also a few skills that are not required but preferred.

• Experience within sportswear, outdoor, lifestyle, apparel, footwear, or premium retail brands.
• Experience managing flagship stores, regional store portfolios, or multi‑site retail operations.
• Exposure to store expansion projects, including new store openings, relocations, or renovations.
• Knowledge of omnichannel retail operations, consumer engagement platforms, CRM programs, and digital retail initiatives.
• Experience partnering with regional and cross‑functional stakeholders in a matrix organization.

Additional Information

• Travel within Singapore may be required based on business needs.
• The role is based across retail stores and office locations as required.
• Flexibility to work weekends, public holidays, evening shifts, store events, and peak retail trading periods is required.

Now WE have a question for YOU. Are you in?

R-20261029-0060