Senior Social Growth Lead for Developer & Tech Audiences

Maker Lab; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Maker Lab seeks a Senior Social Media Manager to own organic growth strategy end-to-end for a client in the developer/technology space. You will shape content planning through community engagement, using data-driven insights to drive engagement and loyalty across the product suite.

You will craft and execute 30/60/90-day roadmaps, manage publishing workflows, and lead A/B tests to stay ahead of platform changes.

Qualifications

• 5+ years in growth or social/community marketing.
• Experience engaging technical, developer or B2B audiences.
• Hands-on expertise across content creation, SEO tooling, and video editing.

Responsibilities

• Build and evolve 30/60/90-day content roadmap aligned to brand goals and developer-audience trends.
• Own end-to-end publishing—titles, metadata, and discoverability strategy—across Search and Suggested feeds.
• Partner with production teams to keep assets on-brand and on schedule.
• Run daily performance reviews and translate data into creative pivots.
• Lead structured A/B testing and monitor platform/algorithm shifts.
• Be the active voice in community spaces and feed audience sentiment back into the creative process.
• Grow and sustain audiences on major video/content platforms with clear links to client marketing objectives.

Skills

Growth marketing

Social media marketing

Content strategy

Analytics

Copywriting

Education

BA/BS degree or equivalent

Tools

SEO tooling

Video editing

Content creation tools

Job description

Maker Lab seeks a Senior Social Media Manager to own organic growth strategy end-to-end for a client in the developer/technology space. You will shape content planning through community engagement, using data-driven insights to drive engagement and loyalty across the product suite.

You will craft and execute 30/60/90-day roadmaps, manage publishing workflows, and lead A/B tests to stay ahead of platform changes.