Senior Social Media Manager

Maker Lab; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Maker Lab seeks a Senior Social Media Manager to own organic growth strategy end-to-end for a client in the developer/technology space. You will shape content planning through community engagement, using data-driven insights to drive engagement and loyalty across the product suite.

You will craft and execute 30/60/90-day roadmaps, manage publishing workflows, and lead A/B tests to stay ahead of platform changes.

Qualifications

• 5+ years in growth or social/community marketing.
• Experience engaging technical, developer or B2B audiences.
• Hands-on expertise across content creation, SEO tooling, and video editing.

Responsibilities

• Build and evolve 30/60/90-day content roadmap aligned to brand goals and developer-audience trends.
• Own end-to-end publishing—titles, metadata, and discoverability strategy—across Search and Suggested feeds.
• Partner with production teams to keep assets on-brand and on schedule.
• Run daily performance reviews and translate data into creative pivots.
• Lead structured A/B testing and monitor platform/algorithm shifts.
• Be the active voice in community spaces and feed audience sentiment back into the creative process.
• Grow and sustain audiences on major video/content platforms with clear links to client marketing objectives.

Skills

Growth marketing

Social media marketing

Content strategy

Analytics

Copywriting

Education

BA/BS degree or equivalent

Tools

SEO tooling

Video editing

Content creation tools

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We're looking for a Senior Social Media Manager to own organic growth strategy end-to-end — from content planning through to community engagement — for a client in the developer/technology space. You'll combine creative judgment with a sharp analytical approach to grow an engaged, loyal audience from the ground up, and act as the architect of developer-focused marketing strategies that go beyond a standard social presence.

This is a chance to shape how a global community of developers and businesses experiences the brand — building conversations that create real momentum and long-term loyalty across the product suite.

Role:

• Build and continuously evolve a 30/60/90-day content roadmap aligned to brand goals and developer-audience trends.
• Own end-to-end publishing — titles, metadata, and discoverability strategy — to perform strongly across Search and Suggested feeds.
• Partner closely with production teams to keep assets on-brand, on-brief, and on schedule.
• Run daily performance reviews, translating data into creative and strategic pivots.
• Lead structured A/B testing (thumbnails, titles, formats) and track platform/algorithm shifts proactively.
• Be the active, strategic voice in community spaces — comments, community tabs — feeding audience sentiment back into the creative process.
• Bring proven experience growing and sustaining audiences on major video/content platforms, with a clear line back to client marketing objectives.

You:

• BA/BS degree or equivalent experience
• 5+ years in growth or social/community marketing.
• A track record engaging technical, developer, or B2B audiences — turning complex ideas into accessible, high-engagement content.
• Familiarity with cloud, software, or enterprise tech ecosystems is a strong plus. Hands-on expertise across content creation, SEO tooling, and video editing.
• Comfort working with performance data to shape retention and growth strategy.
• Excellent copywriting and communication skills — clear, engaging, audience-first. Experience managing cross-functional work within a collaborative agency-client setup.
• A self-starter who works well with autonomy and ambiguity.

• Exceptional verbal and written English communication and presentation skills.