Senior SEO Specialist

Lukk; Singapore; On-site; SGD 11,729 - 21,112; Full time

Job summary

Lukk is seeking a skilled SEO professional for a full-time remote position. This role requires 5+ years of experience, especially in local SEO and Google Business Profile management.

The ideal candidate will effectively build and optimize Google Business Profiles while executing advanced technical SEO strategies and link-building efforts to drive results.

If you have a proven track record in home-service SEO and expertise in a variety of SEO tools, we want to hear from you.

Qualifications

• 5+ years of SEO experience, especially in local SEO.
• Proven results in home-service SEO.
• Deep expertise in Google Business Profile.

Responsibilities

• Build and optimize multiple Google Business Profiles.
• Perform full technical audits for local service sites.
• Plan and execute link-building strategies.

Skills

Local SEO expertise

Technical SEO skills

Link building experience

Google Business Profile management

Strong analytical skills

Tools

Google Search Console

GA4

WordPress

Screaming Frog

Job description

Location: Remote
Industry: Home Services (Plumbing, HVAC, Appliance Repair, Electrical, Water Filtration)
Type: Full-time / Long-term Contract
Experience Required: 5+ years NON-NEGOTIABLE

Primary Responsibilities

1. Google Business Profile (GMB / GBP) – CORE FOCUS
   • Build, optimize, and scale multiple Google Business Profiles per city
   • Execute advanced map-pack ranking strategies
   • Manage and optimize:
     • Primary & secondary categories
     • Services & service areas
     • Geo-optimized descriptions
     • Photos, videos, posts, FAQs
   • Handle:
     • Verifications, reinstatements, and suspensions
     • Duplicate suppression
     • Spam competitor reporting
   • Design and manage review velocity & trust strategies
   • Track calls, direction requests, bookings, and rankings
2. Technical SEO (NON-NEGOTIABLE)
   • Perform full technical audits for local service sites
   • Fix and optimize:
     • Core Web Vitals
     • Indexing & crawl issues
   • Deliverables to submit:
     • Home-service SEO case studies
     • GMB ranking screenshots
     • Examples of links you built (live URLs)
     • Brief explanation of your technical SEO process
     • Site architecture & internal linking
     • URL structure for city/service pages
     • Canonicalization & duplicate content
   • Implement:
     • Schema (LocalBusiness, Service, FAQ)
     • Proper NAP consistency
     • Mobile-first optimizations
   • Work closely with developers when needed
3. Link Building & Authority Growth (ADVANCED)
   • Plan and execute white-hat link-building strategies for home services
   • Acquire:
     • Local authority links
     • Niche-relevant backlinks
     • Editorial & contextual links
   • Build city-level and domain-level authority
   • Avoid low-quality or risky links
   • Track link impact on maps + organic rankings
4. Local SEO & Content Strategy
   • High-intent keyword research (service + city)
   • Build & optimize:
     • Service area pages
     • City landing pages that convert
   • Create SEO briefs aligned with call-driven intent
   • Optimize on-page SEO (titles, metas, headers)
5. Analytics, Tracking & Reporting
   • Track:
     • GMB Insights
     • Calls & bookings
     • Map pack & organic rankings
   • Weekly performance reporting (concise & actionable)
   • Identify ranking drops early and fix them fast

Required Experience

• 5+ years SEO experience (local SEO preferred)
• Proven home-service SEO results
• Deep expertise in Google Business Profile (GMB)
• Advanced technical SEO skills
• Real link-building experience (not PBNs or spam)
• Experience with multi‑location, service‑area businesses
• Strong understanding of:
  • Map pack ranking factors
  • Proximity vs relevance vs authority
  • Competitive suppression & spam fighting

Tools You Must Know

• Google Business Profile Manager
• Google Search Console
• GA4
• Call tracking software
• Local rank tracking tools (maps + organic)
• Screaming Frog / technical audit tools
• CMS editing (WordPress preferred)

What We Measure

• Calls & bookings
• Top-3 map pack rankings
• Organic visibility for service + city keywords
• Scalable SEO systems

We do not care about

• Vanity traffic
• Generic blog content
• SEO theory without execution

Bonus (Nice to Have)

• Experience managing 40+ GMBs
• Link building for competitive metro areas
• US & Canadian local SEO experience
• Ability to document SOPs and train junior SEOs

Job Type: Full-time
Pay: Php50,000.00 - Php90,000.00 per month
Work Location: Remote