SEO (Search Engine Optimization) Manager

Verz Design; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

Verz Design is seeking an experienced SEO Lead to guide the SEO team and shape strategies to align with business goals. You will drive organic search initiatives, collaborate with developers and the sales team, and ensure campaigns deliver maximum ROI.

The role requires deep technical SEO knowledge, strong analytical skills, and the ability to communicate complex data to clients. You will report on performance and evolve the strategy to meet KPI targets.

Qualifications

• Minimum 5 years technical SEO experience with clients across industries.
• Strong time management and communication skills.
• Understanding of HTML and CSS.

Responsibilities

• Set and execute strategies to improve organic rankings and search traffic.
• Onsite optimization including page titles, URLs, redirects, internal links, and sitemaps.
• Keyword research to identify new targeting keywords and content opportunities.
• Monitor and analyze ranking performance, optimize campaigns accordingly.
• Manage and report SEO performance and optimization efforts.
• Collaborate with teams on site migrations, content, and redirects for large sites.
• Mentor SEO coordinators and share learnings across teams.
• Provide SEO analysis and recommendations on site structures and pages.
• Support Sales in SEO pre-sales pitches to prospects.

Skills

SEO strategy

Technical SEO

Keyword research

Data analysis

Team leadership

Google Analytics

Google Search Console

Screaming Frog

SEMRush

Ahrefs

HTML & CSS understanding

Education

Bachelor's degree in Marketing, Business or related field

Tools

Screaming Frog

SEMRush

Ahrefs

Google Analytics

Google Search Console

Job description

Job Description

The individual is required to have solid and up-to-date organic search tactics and will lead Verz SEO team to establish effective SEO plans and strategies to be aligned with the objective of the business to improve the company's and clients website search engine results including organic search rankings, qualified organic traffic, organic conversions, etc, execute tests, collect and analyze data and results, identify SEO trends and insights to achieve maximum ROI.

He/She will be part of day-to-day execution and maintenance of SEO strategies, including keyword research, analysis, portfolio management, and opportunity analysis. He/She will work closely with the developers and our Sales team to communicate technical and campaign details to our clients and implement the initiatives underlying the SEO strategy. The SEO expert will be responsible for the ongoing reporting of performance and evolution of the SEO strategy to achieve KPI's determined by the client and/or the Company.

• Set and execute strategies to improve the organic rankings and search traffic


• Onsite Optimization related to page titles, URLs, redirects, internal link structures, SEO Copy Editing, sitemaps review/maintenance


• Keyword research to identify and discover new targeting keywords and explore content strategy


• Monitor, track, and analyze ranking performance on an ongoing basis, and optimize SEO campaigns as necessary


• Manage & report SEO performance and optimization efforts on an ongoing basis


• Work with team to develop and execute site migration, content, and redirect strategies for large and complex websites


• Keep abreast of the latest SEO tools and techniques, communicate learnings, and coach SEO coordinators in a mentoring role


• Skilled in competitive analysis and identifying strategies both in On-Page & Off Page Backlink to facilitate our clients in optimizing our SEO keywords ranking


• Collaborate with different teams, such as website management, content, UI design, and digital marketing team on execution of projects


• Provide SEO analysis and recommendations on the structure of websites and web pages


• Support Sales team in SEO pre-sales pitch with prospecting clients to explain SEO campaign strategies

Minimum 5 years technical SEO experience working with clients in different industries

Excellent Time Management And Communication Skills Required

• Tactical/Technical implementation experience in working with multiple complicated sites and migration of sites


• Knowledge of Google Analytics and Google Search Console tools


• Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Ahref


• Experience setting up, optimizing, and creating internal site search strategy


• Understanding of HTML and CSS


• Experience creating strategy or resolving SEO issues


• Bachelors degree in Marketing, Business or related field preferred