Senior SEO & Online Reputation Management (ORM) Specialist

8 Insights; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

8 Insights seeks a Senior SEO & ORM Specialist to manage executive branding and corporate reputation. You will design advanced SERP suppression, construct high-authority digital properties, and coordinate crisis-response content.

Ideal candidates have 4+ years in SEO with ORM focus, plus proven ability to push down high‑authority media from Page 1. You will work remotely with global clients and enterprise tools for real-time monitoring.

Qualifications

• 4+ years of core SEO with 2+ years in ORM or executive branding.
• Proven ability to displace high-authority media from Page 1.
• Deep knowledge of Google quality systems and entity-first search.
• Strong technical SEO: canonical tags, indexing, redirects, schema.
• Understanding of Wikipedia, Wikidata, Crunchbase and digital PR impact.
• Advanced use of Ahrefs, SEMrush, Moz, and SERP tracking tools.
• Discretion and confidentiality with executive information.

Responsibilities

• Develop reverse SEO programs to suppress negative or outdated results.
• Monitor SERP volatility and analyze keyword movements for exec queries.
• Build high-authority digital assets and structured data for Knowledge Graph.
• Collaborate with PR to secure Tier-1 media features and interviews.
• Audit indexing, crawlability, and ensure publication authority.
• Guide content teams to avoid controversial triggers and maintain brand safety.
• Prepare weekly SERP shift reports for executive and corporate queries.

Skills

SEO

ORM

Reverse SEO

C-suite branding

Analytics

Technical SEO

Media relations

Crisis management

Tool proficiency

Education

Degree in Marketing or IT or Communications

Tools

Ahrefs

SEMrush

Moz

Screaming Frog

GSC

Job description

Digital, Performance & Growth Marketing

Role Overview

We are seeking an experienced, battle-tested Senior SEO & Online Reputation Management (ORM) Specialist to manage high-stakes executive search profiles and corporate brand equity. In this role, you will be responsible for designing and executing advanced SERP suppression, executive digital branding, and crisis-mitigation strategies. You must have proven, hands‑on experience in Reverse SEO—specifically pushing unfavorable, high-authority news and third‑party media off Page 1 of Google through legitimate, high-equity content architectures and entity‑based SEO. If your definition of SEO goes far beyond basic blog posts and backlink directories to encompass Knowledge Graphs, Tier-1 digital PR, C‑suite personal branding, and algorithmic SERP displacement, this role is for you.

Requirements

• 4+ years of core SEO experience, with at least 2+ years dedicated to Online Reputation Management (ORM) or executive personal branding.
• Proven Track Record: Demonstrable case studies where you successfully displaced or pushed down high-authority media links (DA 75+) from Google Page 1.
• Modern Algorithm Expertise: Deep understanding of Google’s modern quality systems (Helpful Content System, SpamBrain, E‑E‑A‑T, and Entity‑First Search).
• Technical SEO Proficiency: Mastery of canonical tags, indexation controls, crawl budget optimization, server redirects (301s), and Schema markup implementation.
• Understanding of Media & Platforms: Clear understanding of how platforms like Wikipedia, Wikidata, Crunchbase, Medium, and Tier‑1 digital PR affect Google’s Knowledge Vault.
• Tools Mastery: Advanced proficiency in Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, and SERP tracking platforms.
• Deep familiarity with digital PR syndication, wire distribution services, and sponsored authority placements.
• High degree of discretion, confidentiality, and maturity in managing sensitive corporate and executive information.
• Strong analytical problem‑solving skills to decode algorithmic ranking fluctuations in real time.
• Exceptional written and verbal communication skills with the ability to present complex technical data clearly to C‑suite clients.
• Experience in managing multi‑domain asset portfolios and complex redirect architectures.
• Proactive mindset with the ability to foresee SERP vulnerabilities before negative search results gain traction.
• Degree in Marketing, Communications, Information Technology, or equivalent practical industry experience.

Responsibilities

• Develop and execute data‑driven reverse SEO strategies to suppress negative, outdated, or unfavorable third‑party search results for branded and high‑profile executive keywords.
• Monitor Google SERP volatility, track target keyword movements, and conduct algorithmic gap analyses against high‑DA news publications.
• Formulate proactive defense architectures to protect executive and corporate brand queries from negative search capture.
• Build, optimize, and rank high‑authority digital properties (executive microsites, custom domains, Medium, Substack, LinkedIn Newsletters, Crunchbase, verified directories).
• Implement advanced Schema.org structured data (Person, Organization, sameAs, founder, alumniOf) to train the Google Knowledge Graph and secure rich Google Knowledge Panels.
• Supervise internal linking, domain consolidation (301 redirects, canonicalization), and crawl budget management across owned digital assets.
• Collaborate with PR desks to execute high‑impact sponsored content, editorial features, and executive interviews across Tier‑1 business and mainstream media.
• Audit and guarantee technical indexing, crawlability, and follow‑through authority of all published PR content.
• Guide content teams on producing authoritative thought‑leadership content that reinforces positive semantic associations while strictly avoiding controversial trigger words.
• Track real‑time sentiment, brand mentions, and SERP shifts using enterprise tools (Ahrefs, SEMrush, Google Search Console, Brand24/Talkwalker).
• Prepare executive‑ready weekly SERP shift reports detailing position changes across Page 1 and Page 2 for key personal and corporate search queries.
• Perform deep diagnostic entity audits to identify and fix negative contextual associations in Google Knowledge Vault.
• Structure high‑equity digital asset networks that build long‑term domain authority and rank insulation.
• Coordinate rapid‑response content publishing during emerging online reputation crises.
• Ensure full compliance with search engine guidelines while maximizing algorithmic displacement impact.

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