Senior Sales Manager

VAREL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Varel Singapore, part of the Tribute Portfolio by Marriott, seeks a Senior Sales Manager to drive corporate and MICE business, develop sales strategies, and grow room nights and revenue.

The role requires building relationships with corporate clients, event organisers, and industry partners, managing a portfolio, and leading end-to-end sales from prospecting to contracting with cross-functional collaboration to deliver seamless events.

Qualifications

• 3–5 years of sales experience in hotel, hospitality, events or related industry.

Responsibilities

• Develop and implement sales strategies for corporate, MICE, group and business travel segments.
• Identify and pursue new corporate accounts, MICE opportunities, group business and revenue streams.
• Build and maintain relationships with corporate clients, event organisers, meeting planners, agencies and partners.
• Manage a portfolio of key corporate accounts, ensuring engagement, retention and revenue growth.
• Conduct regular sales calls, client visits, and site inspections; participate in networking activities.
• Generate and convert leads for meetings, conferences, incentives, and events.
• Lead end-to-end sales process from prospecting to contracting and handover to hotel teams.
• Prepare corporate proposals, contracts and event packages aligned with hotel strategy.
• Negotiate rates and terms while protecting profitability and positioning.
• Collaborate with Marketing, Finance, Front Office and Operations to ensure seamless delivery of groups and events.

Skills

Sales experience

Corporate sales

MICE sales

Networking

Negotiation

Presentation

Time management

Job description

About the role

As a Senior Sales Manager, you will play a key role in driving corporate and MICE (Meetings, Incentives, Conferences & Exhibitions) business for Varel Singapore. You will be responsible for developing new business opportunities, managing key corporate accounts, and building strong relationships with companies, event organisers, meeting planners, and industry partners. Working closely with the General Manager, you will develop and execute sales strategies that maximise room nights, revenue, and overall hotel performance. Your strong commercial acumen, networking skills, and understanding of the corporate and MICE landscape will contribute to the hotel's continued growth and market presence.

Key responsibilities

• Develop and implement sales strategies to grow corporate, MICE, group, and business travel segments in line with the hotel's commercial objectives

• Identify and actively pursue new corporate accounts, MICE opportunities, group business, and potential revenue streams

• Build, manage, and maintain strong relationships with key corporate clients, travel managers, event organisers, meeting planners, PCOs, DMCs, and other relevant business partners

• Manage a portfolio of key corporate accounts and ensure consistent account engagement, retention, and revenue growth

• Conduct regular sales calls, client visits, presentations, site inspections, networking activities, and business development appointments

• Generate and convert leads for meetings, conferences, incentives, corporate events, room blocks, and group bookings

• Take ownership of the end-to-end sales process, from prospecting and qualification through proposal, negotiation, contracting, and handover to the relevant hotel teams

• Prepare and present corporate proposals, contracts, quotations, and event packages that are commercially sound and aligned with hotel strategy

• Negotiate rates, packages, and terms with corporate and MICE clients while protecting the hotel's profitability and positioning

• Work closely with the Marketing, Finance, Front Office, and Operations teams to ensure seamless delivery of corporate groups, meetings, and events

About you

• Minimum 3-5 years of sales experience within the hotel, hospitality, events, or related industry, with strong exposure to corporate and/or MICE business

• Proven track record in developing corporate accounts and generating new business

• Strong understanding of the corporate, meetings, incentives, conferences, and events landscape in Singapore

• Existing network of corporate clients, event organisers, meeting planners, agencies, or relevant industry contacts would be advantageous

• Demonstrated ability to prospect, negotiate, close business, and achieve or exceed sales targets

• Strong commercial awareness with an understanding of hotel revenue drivers, pricing, and profitability

• Excellent communication, presentation, negotiation, and relationship-building skills

• Confident in conducting client presentations, sales pitches, site inspections, and contract negotiations

• Highly proactive, self-motivated, and results-oriented, with a strong business development mindset

• Strong organisational and time-management skills with the ability to manage multiple accounts and opportunities simultaneously

About us

At Varel Singapore, we believe hospitality is personal. As part of the Tribute Portfolio by Marriott, you will be part of a global family that celebrates individuality, creativity, and growth. We are committed to creating memorable experiences for our guests while building strong and meaningful relationships with our corporate and business partners. As a Senior Sales Manager, you will be an important part of our commercial team, helping to grow the hotel's corporate and MICE business while strengthening our position within Singapore's competitive hospitality market.