Senior Sales Executive – Business Development

Green Harvest Pte Ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Green Harvest Pte Ltd is seeking a result-driven Sales & Business Development professional to open new B2B accounts across HORECA, food service, catering, supermarkets and retail in Singapore. The role focuses on building long-term relationships with buyers, chefs and purchasing teams to grow revenue.

You will prospect through calls, visits, referrals and events; present products, arrange samples, follow up quotations, negotiate and convert prospects into orders, and grow existing accounts with

Qualifications

• 3+ years' experience in Sales, Business Development or a customer-facing commercial role.
• Experience in HORECA, F&B, Food Service, FMCG, Fresh Produce, Supermarket or Retail is advantageous.
• Strong communication, negotiation, follow-up and relationship-building skills.
• Own vehicle preferred for customer and market visits.

Responsibilities

• Develop new B2B customers across HORECA, food service, catering, supermarkets and retail.
• Prospect through calls, customer visits, referrals, networking, market research and events.
• Build relationships with buyers, chefs, purchasing teams and key decision-makers.
• Present products, arrange samples/trials, follow up quotations, negotiate and convert prospects into orders.
• Grow existing accounts through repeat orders, additional SKUs and new sales opportunities.
• Maintain an active sales pipeline and track leads, quotations, trials and conversions.
• Support product launches, promotions, festive campaigns, sampling and customer engagement activities.
• Monitor competitor pricing, products, packaging, promotions, market trends and customer demand.
• Follow up campaign leads and product trials, turning customer interest into sales opportunities.

Skills

New customer acquisition

Prospecting

Account development

Relationship-building

Field sales

Tools

Excel/Google Sheets

Email

WhatsApp

Job description

B2B Sales | Business Development | HORECA | Food Service | FMCG | Fresh Produce | Retail

BUILD BUSINESS. WIN CUSTOMERS. GROW SALES.

Green Harvest Pte Ltd is a high-tech hydroponics vegetable farm supplying fresh leafy vegetables to supermarkets, restaurants, HORECA, food-service operators and other business customers across Singapore.

If you are a result-driven professional who enjoys opening new accounts, winning customers and growing business, we want to hear from you.

WHAT YOU'LL DO

Sales & Business Development

• Develop new B2B customers across HORECA, food service, catering, supermarkets and retail.

• Prospect through calls, customer visits, referrals, networking, market research and events.

• Build relationships with buyers, chefs, purchasing teams and key decision-makers.

• Present products, arrange samples/trials, follow up quotations, negotiate and convert prospects into orders.

• Grow existing accounts through repeat orders, additional SKUs and new sales opportunities.

• Maintain an active sales pipeline and track leads, quotations, trials and conversions.

Marketing & Market Development

• Support product/SKU launches, promotions, festive campaigns, sampling and customer engagement activities.

• Monitor competitor pricing, products, packaging, promotions, market trends and customer demand.

• Follow up campaign leads and product trials, turning customer interest into sales opportunities.

WHAT WE'RE LOOKING FOR

• 3+ years' experience in Sales, Business Development or a customer-facing commercial role.

• Experience in HORECA, F&B, Food Service, FMCG, Fresh Produce, Supermarket or Retail is advantageous, but candidates with strong transferable sales experience from other industries are encouraged to apply.

• Suitable mid-career candidates looking to transition into the food, fresh produce and agri-food sector are welcome to apply

• Proven ability in new customer acquisition, prospecting and account development.

• Strong communication, negotiation, follow-up and relationship-building skills.

• Proactive, commercially driven and comfortable with field sales and customer visits.

• Basic Excel / Google Sheets / email / WhatsApp skills.

• Own vehicle preferred for customer and market visits.

WHY GREEN HARVEST?

Own your sales pipeline and results.
Work closely with management and influence commercial growth.
Represent locally grown fresh produce from a Singapore high-tech hydroponics farm.

YOUR MISSION

PROSPECT MEET SAMPLE QUOTE CLOSE GROW