Senior Sales, Business Development & Marketing Manager

luxx newhouse pte ltd; Singapore; On-site; SGD 40,000 - 65,000; Full time

Job summary

luxx newhouse pte ltd in Singapore is seeking a self-motivated Marketing Executive to own the marketing function, drive brand awareness, and manage day-to-day activities from social media to email campaigns and paid media.

You will create strategies, plan campaigns, optimise SEO and content, analyze performance with analytics tools, collaborate with freelancers, and report results to help growth.

Qualifications

• Proven experience in a marketing role, preferably in a small business/startup.
• Understanding of digital marketing tools (Google Ads, social media, email marketing).
• Hands-on in content creation (writing, social media, basic graphic design).
• Excellent copywriting skills for diverse audiences.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with goals and budget.
• Identify target audiences, market trends, and growth opportunities.
• Create and manage the marketing calendar with timely campaigns.
• Manage and grow presence on social media platforms (Instagram, Facebook, LinkedIn).
• Plan and execute paid digital marketing campaigns to drive traffic and conversions.
• Optimize SEO and manage website content in line with best practices.
• Create engaging content for multiple platforms.
• Develop and manage email marketing campaigns including newsletters and drip campaigns.
• Track and report marketing performance using analytics tools.

Skills

Digital marketing

Content creation

Copywriting

SEO basics

Analytics

Social media management

Email marketing

Collaboration with external partners

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

WordPress

MailChimp

Canva

Google Analytics

Job description

Job Summary:

We are seeking a self-motivated and versatile Marketing Executive to take full ownership of our marketing function. In this role, you will be responsible for developing and executing marketing strategies, managing all day today marketing activities, and driving brand awareness and growth. You will be hands-on with everything from social media management, content creation, email marketing, and paid campaigns to working with external partners when needed.

Key Responsibilities:

1. Marketing Strategy & Planning:

Develop and implement a comprehensive marketing strategy aligned with the company’s goals and budget.

2. Identify target audiences, market trends, and opportunities for growth

3. Create and manage the marketing calendar, ensuring timely execution of campaigns

4. Digital Marketing: Manage and grow our presence on social media platforms (e.g., Instagram, Facebook, LinkedIn, etc.).

5. Plan and execute paid digital marketing campaigns (Google Ads, social media ads, etc.) to drive traffic and conversions.

6. Optimize SEO and manage website content, ensuring it is UpToDate and aligned with SEO best practices.

7. Content Creation: Create engaging content for multiple platforms.

8. Email Marketing. Develop and manage email marketing campaigns, including newsletters, promotional emails, and drip campaigns.

9. Analytics & Reporting: Track and report on marketing performance, using tools like Google Analytics, social media insights, and email marketing platforms.

Skills & Qualifications:

1. Proven experience in a similar marketing role, preferably in a small business or startup environment.

2. Decent understanding of digital marketing tools and platforms (Google Ads, social media, email marketing, etc.).

3. Handson experience with content creation (writing, social media management, basic graphic design).

4. Excellent copywriting skills and the ability to craft compelling messages for different audiences.

5. Proficiency in marketing software such as Google Analytics, WordPress, MailChimp, Canva, etc.

6. Highly organized, able to manage multiple projects and deadlines independently.

7. Creative thinker with a can do attitude and the ability to solve problems in a resource constrained environment.

8. Ability to collaborate with external freelancers and agencies when necessary.

Preferred Qualifications:

1. Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).

2. Experience with SEO, PPC, and other digital marketing strategies.

Graphic design experience is a plus (Photoshop, Illustrator, etc.).

3. A high level of attention to detail

4. Ability to work effectively within a team and independently

5. Good organization skills

6. Related job experience