Digital Marketing Specialist

KAI XIN CRABS PTE. LTD.; Singapore; Presencial; SGD 42.000 - 66.000; Jornada completa

Descripción de la vacante

KAI XIN CRABS PTE. LTD. is seeking a creative Digital Marketing Specialist to drive brand growth across digital channels. You will plan campaigns, develop engaging creatives, and manage email, social media, and content.

The role emphasizes proactive experimentation, data-driven optimization, and close collaboration with vendors and influencers to boost sales and brand presence in Singapore.

Formación

• Diploma or degree in Digital Marketing, Marketing, Communications, or Design.
• Experience in digital marketing, social media management, or content creation.
• Strong copywriting and persuasive sales-driven content.
• Basic graphic design skills with Canva, Photoshop, Illustrator.
• Basic video shooting/editing with CapCut or Premiere Pro.
• Familiarity with Facebook, Instagram, TikTok.
• Excellent organizational, communication, and project management skills.
• Ability to multitask in fast-paced environment.

Responsabilidades

• Plan and execute marketing campaigns across multiple digital platforms.
• Develop engaging ad creatives and compelling copy.
• Manage email marketing campaigns and EDM content.
• Create monthly content calendars for Facebook, Instagram, TikTok.
• Produce basic product and packaging visuals and banners.
• Conduct competitor research and market analysis.
• Coordinate with KOLs, influencers for collaborations.
• Liaise with vendors and partners to ensure timely campaigns.

Conocimientos

Digital marketing

Social media management

Content creation

Copywriting

Project management

Educación

Diploma or degree in Digital Marketing / related field

Herramientas

CapCut

Adobe Premiere Pro

Canva

Adobe Photoshop

Illustrator

Descripción del empleo

We are looking for a creative, proactive, and results-driven Digital Marketing Specialist to join our team. The ideal candidate should have a strong understanding of digital marketing, content creation, promotional planning, and brand development.

You will be responsible for planning and executing marketing campaigns across multiple digital platforms, developing engaging and high-converting advertising creatives, managing email marketing campaigns, and identifying new opportunities to grow our brand and sales.

We are looking for someone who can bring fresh ideas to the table, take ownership of marketing initiatives, and turn creative concepts into effective campaigns that deliver results.

Key Responsibilities

1. Digital Marketing & Campaign Planning

Develop and execute monthly marketing plans covering promotional campaigns, seasonal sales, product launches, and other sales-driven initiatives.

Plan and coordinate marketing campaigns across multiple digital platforms to drive brand awareness, customer engagement, and sales.

Identify new marketing opportunities and propose creative ideas to improve campaign performance and business growth.

Monitor campaign results and recommend improvements based on performance data and customer behaviour.

2. Advertising Creatives & Copywriting

Conceptualise, create, and develop engaging image and video ad creatives for various advertising platforms.

Develop compelling marketing angles, headlines, primary texts, and calls to action designed to capture attention and drive conversions.

Work closely with the marketing team to ensure creatives align with campaign objectives, target audiences, and brand positioning.

Continuously test new creative concepts, messaging, and promotional angles to improve advertising performance.

3. Email Marketing (EDM)

Plan, design, create, and send weekly electronic direct mail (EDM) campaigns.

Develop engaging email content, promotional messages, and creative layouts to drive customer engagement and repeat purchases.

Plan email campaigns around upcoming promotions, seasonal events, product launches, and other marketing initiatives.

Monitor email campaign performance and identify opportunities to improve open rates, click-through rates, and conversions.

4. Social Media Management & Content Creation

Develop and manage monthly content calendars for social media platforms, including Facebook, Instagram, and TikTok.

Plan, create, and curate engaging social media content, including images, videos, reels, stories, and promotional posts.

Take basic product and lifestyle videos and photographs for social media content.

Perform basic video editing to produce engaging, platform-appropriate content.

Stay updated on social media trends, content formats, and audience preferences to develop fresh and relevant content ideas.

Ensure consistent brand messaging, visual identity, and posting schedules across all social media channels.

5. Graphic Design, Product & Packaging

Design and develop marketing materials, including promotional banners, advertisements, product visuals, and website graphics.

Assist with product design, packaging design, labels, and other brand-related materials.

Maintain consistent branding and visual identity across all marketing and product touchpoints.

Translate marketing concepts into visually appealing designs that support promotional and sales objectives.

6. Competitor Research & Market Analysis

Conduct regular competitor analysis to identify market trends, promotional strategies, creative approaches, and new opportunities.

Research industry developments, customer preferences, and emerging marketing trends.

Propose new promotional ideas, campaigns, and marketing initiatives to strengthen the brand's competitive position.

Keep up with relevant social media trends and successful advertising strategies to inspire new campaigns.

7. KOL & Influencer Engagement

Identify and reach out to suitable Key Opinion Leaders (KOLs), influencers, and content creators for potential collaborations.

Coordinate influencer marketing campaigns, including outreach, collaboration proposals, content requirements, and campaign follow-ups.

Build and maintain relationships with influencers and relevant marketing partners.

Explore new collaboration opportunities to increase brand awareness, audience reach, and sales.

8. Sales Channel & Vendor Coordination

Liaise with external vendors, business partners, clients, and relevant stakeholders across different sales and distribution channels.

Coordinate marketing materials, promotional campaigns, product information, and other marketing requirements with relevant parties.

Ensure timely execution of marketing initiatives across different platforms and channels.

Requirements

Diploma or degree in Digital Marketing, Marketing, Communications, Design, or a related field.

Experience in digital marketing, social media management, content creation, or a similar role.

Good copywriting skills with the ability to develop engaging marketing messages and persuasive sales-driven content.

Basic graphic design skills and proficiency in design tools such as Canva, Adobe Photoshop, Illustrator, or equivalent software.

Basic video shooting and editing skills, with familiarity with tools such as CapCut, Adobe Premiere Pro, or equivalent applications.

Familiarity with social media platforms, including Facebook, Instagram, and TikTok.

Strong organizational, communication, and project management skills.

Creative, resourceful, detail-oriented, and able to work independently.

Able to manage multiple projects and meet deadlines in a fast-paced environment.

A proactive mindset with a willingness to experiment, learn, and continuously improve.

What We Are Looking For

Someone who combines creativity with a strong commercial mindset.

Someone who understands that good marketing is not just about attractive visuals, but also about generating customer interest and driving sales.

Someone who takes initiative, brings fresh ideas, and is willing to execute them from concept to completion.

Someone who is comfortable handling both strategic planning and hands-on execution.