Senior Programme Head, Digital Engagement & Adoption / SG Digital Office

IMD Info-communications Media Development Authority; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Infocomm Media Development Authority (IMDA) is seeking a Senior Manager to lead the strategy, design, delivery, and scaling of digital engagement programmes for seniors, low-income households, families, youths and other groups. You will build and manage partnerships with GROs, GRLs and private/public partners to extend reach, deepen participation and achieve measurable outcomes.

You will oversee programme planning, mobilisation, implementation and governance, ensuring accessibility and effective

Qualifications

• 10-15 years of relevant experience in programme development/management or community engagement.
• Proven ability to design, deliver, and scale community-based programmes for diverse groups.
• Experience building multi-stakeholder partnerships with community organisations, GROs, GRLs, and public/private partners.
• Strong ability to translate policy priorities and community needs into practical plans.
• Excellent project, people, and stakeholder management with negotiation skills.

Responsibilities

• Lead strategy, design, delivery, and scaling of digital engagement programmes with strong community partnerships.
• Develop and manage partner networks; acquire, renew and deepen partnerships with clear shared outcomes.
• Oversee programme planning, mobilisation, implementation, and scaling with internal teams and community stakeholders.
• Establish governance, processes and feedback mechanisms for consistent delivery and accountability.
• Monitor performance indicators, use data and feedback to improve programme design and impact.
• Lead and develop the team, fostering a collaborative, high-performing culture.

Skills

Leadership

Stakeholder management

Strategic thinking

Community engagement

Partnership development

Job description

[What the role is]

This role is pegged at the Senior Manager level and sits with the Digital Readiness (DR) Group, which is building an inclusive digital society where all Singaporeans are able to use digital technology actively, responsibly and confidently. DR’s programmes engage individuals, schools, and communities across all ages to provide Singaporeans with access to devices, digital skills and opportunities to explore emerging technologies that will enrich their daily lives.

Role Overview
You will lead the strategy, design, delivery, and scaling of digital engagement and adoption programmes through strong community partnerships. You will translate national digital inclusion objectives and community needs into effective, sustainable programmes for seniors, low-income households, families, youths, and other target groups. The role will also build and manage partnerships with Grassroots Organisations (GROs), Grassroots Leaders (GRLs) and Private, People and Public [3(P)] sector partners to extend programme reach, deepen participation, and achieve measurable outcomes.

[What you will be working on]

Responsibilities

Programme Strategy, Design & Development

• Lead the development of strategies and scalable programme models that strengthen digital skills, confidence, participation, and sustained adoption among target communities.
• Translate policy priorities, community needs, research, and operational insights into clear programme objectives, service models, delivery plans, and performance measures.
• Design and refine programmes with internal teams, community partners, and other stakeholders to ensure relevance, accessibility, and alignment with IMDA’s objectives.
• Identify opportunities to pilot, enhance, and scale initiatives across communities and delivery channels.

Community Partnership Development & Management

• Develop and execute partnership strategies to expand and strengthen IMDA’s network of community partners.
• Acquire new partners, renew and deepen existing partnerships, and establish clear shared outcomes, roles, commitments, and delivery arrangements.
• Build trusted relationships with GROs, GRLs, 3Ps and other stakeholders to secure their sustained participation and support.
• Serve as a key account lead for strategic partners, addressing issues, aligning expectations, and identifying opportunities for collaboration and growth.

Programme Delivery & Stakeholder Coordination

• Oversee programme planning, mobilisation, implementation, and scaling in partnership with internal teams and community stakeholders.
• Ensure programmes are delivered effectively, meet the needs of target groups, and achieve intended digital inclusion and adoption outcomes.
• Coordinate partners, community leaders, volunteers, and delivery teams to ensure readiness, quality, timely execution, and effective issue resolution.
• Establish governance, operating processes, and feedback mechanisms to support consistent delivery and accountability.

Performance, Evaluation & Continuous Improvement

• Establish and monitor programme and partnership performance indicators, including reach, engagement, adoption, service quality, stakeholder satisfaction, and impact.
• Use quantitative data, community feedback, and operational insights to evaluate effectiveness, identify gaps, and recommend improvements.
• Provide timely management reporting on progress, risks, outcomes, and corrective actions.
• Apply evaluation findings and lessons learned to improve programme design, delivery models, partnership approaches, and resource allocation.

Leadership & Capability Building

• Lead, mentor, and develop the team, setting clear priorities, responsibilities, performance expectations, and development plans.
• Build the capabilities of staff, partners, and delivery stakeholders through appropriate tools, guidance, training, and knowledge sharing.
• Foster a collaborative, accountable, and high-performing culture focused on community impact and operational excellence.
• Represent IMDA at relevant engagements and provide strategic advice on programme development and community partnership matters.

[What we are looking for]

Requirements

• 10-15 years of relevant experience in programme development, programme management, community engagement, partnership development or related fields.
• Demonstrated experience designing, delivering, and scaling community-based or public-facing programmes for diverse population groups.
• Proven ability to develop and manage multi-stakeholder partnerships, including experience working with community organisations, grassroots leaders, public agencies, or similar stakeholders.
• Strong strategic thinking and the ability to translate policy priorities and community needs into practical programme and partnership plans.
• Strong project, organisational, stakeholder management, communication, and negotiation skills, with the ability to manage multiple priorities and resolve complex issues.
• Experience in establishing performance measures and using data, feedback, and evaluation findings to drive continuous improvement.
• Proven leadership and people-development capabilities, with a track record of building accountable, collaborative, and high-performing teams.

Position will be commensurate with the candidate’s qualifications and experience.