Senior Product Marketing Manager

Cacheflow; Singapore; On-site; SGD 229,000 - 293,000; Full time

Benefits offered by this job

Health Insurance

Flexible PTO

Company-issued device

Follow Singapore Holidays

Experience with AI tools

Job summary

Workstream seeks a Senior Product Marketing Manager to own positioning, launches, and sales enablement for a frontier platform expanding from hiring into payroll, HR, and AI products. You’ll lead a 3-person PMM team reporting to revenue leadership and drive growth in a fast-paced environment.

You should be experienced in B2B SaaS with a founder mindset, AI fluency, and a track record of influencing pipeline and deals. This SF-based role requires in-office presence most days.

Qualifications

• 3–10 years in product marketing or a mix of PMM and growth/content roles
• Founder energy: built something from scratch and biases toward action
• Commercially minded and sales-oriented mindset
• AI-native: uses AI tools in daily work
• Willing to relocate to SF and take on expanding scope

Responsibilities

• Own positioning and messaging across website, decks, and sales calls
• Lead end-to-end GTM launches for new products, including AI assistant and payroll tooling
• Build battlecards, teardowns, ROI narratives, and customer proof for sales teams
• Develop customer case studies, video stories, and webinars with marketing/design teams
• Leverage AI agents for research, drafting, and analysis to accelerate work

Skills

PMM experience

Founder energy

Commercial mindset

AI-native

Growth/content experience

Tools

HubSpot

Google Analytics

Google Tag Manager

Job description

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

Grow With Us

We are looking for a Senior Product Markrting manager to join our team. This is a high-leverage PMM seat, owning positioning, launches, and sales enablement for a platform that is expanding from hiring into payroll, HR, and AI products. You report directly into revenue leadership, and will lead a team of 3 managing Product Marketing & owning the brand, with a lot of growth potential to take on more scope in the future!

We are looking for leaders that thrive in a fast-paced environment. Ex-founders thrive here.

Location & Relocation

• This is a 4 to 5-days-per-week in-office role at our San Francisco office. We believe being together is important for building quickly, collaborating closely, and shaping the next chapter of Workstream
• We support relocation and visa sponsorship for the right candidate

Day In The Life

• Positioning & Messaging: Own how we describe Workstream on the website, in decks, and in the first 30 seconds of every sales call. Test our biggest narrative question, restaurant-first vs. the broader frontline-workforce story, with real experiments, not opinions.
• Product Launches: Run end-to-end GTM launches for new products, including our AI assistant for frontline teams and our expanding payroll suite: messaging, launch plan, pricing & packaging input, and post-launch iteration.
• Sales Enablement: Build the battlecards, competitive teardowns, ROI narratives, and customer proof that make AEs win. Listen to calls weekly and update the message when the market talks back.
• Customer Proof & Content: Turn customers like the biggest QSR brands in America into case studies, video stories, and webinars, working hand-in-hand with our content and design team.
• Ship With AI: Use AI agents across research, drafting, and analysis to move at a pace that would have taken a full team a year ago. We expect it, and we'll teach you what we know.

Who You Are

• 3-10 years in product marketing or a mix of PMM and growth/content roles, ideally in B2B SaaS; what you've shipped matters more to us than your title history.
• Founder energy: you've built something from scratch (a company, a product, a channel) and you bias hard toward action; former founders welcome!
• Commercially minded: you judge your own work by pipeline influenced and deals won, and you actually enjoy talking to sales.
• AI-native: AI tools are already part of how you work every day.
• Hungry: you want more scope than your years 'should' allow, and you're willing to earn it in person, in SF, with a team that works hard.
• Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.

Travel & Location

• Based in (or relocating to) San Francisco; in-office at least 4 days per week
• Occasional travel for customer visits, conferences, and team events

What We Offer

• Pay directly to your bank account (once a month)
• Health Insurance
• Flexible PTO
• Follow Singapore Holidays
• Company-issued device will be provided
• Workstream will process CPF and taxes
• Experience using AI to automate repetitive and data processing tasks.
• Prior exposure to code-based automation workflows (e.g. Python scripts, APIs, Zapier, or similar) - no need to know how to code!
• Familiarity with common marketing tools (e.g. HubSpot, Google Analytics, Google Tag Manager)

Know More About Workstream

• https://www.workstream.us/blog/funding-series-b
• https://techcrunch.com/2021/08/26/workstreams-text-based-recruitment-tool-gets-a-48m-bet-from-bond-and-beyond/
• https://techbuzz.news/buzzworthy-august-27-2021/

Additional Information

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to the full inclusion of all qualified individuals.