Senior Product Marketing Analyst, Peripherals

Dell Technologies Inc.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Dell Technologies is seeking a Senior Analyst, Product Marketing in Singapore to lead the Alienware client peripherals marketing within the Dell Client Solutions Group. You will drive product category initiatives and collaborate with global teams to craft compelling Dell ecosystem experiences.

Join a team that translates customer insights into product development and go-to-market success, delivering impact across channels and stakeholders.

Qualifications

• 2+ years of related experience with strong drive for results.
• Effective team player and cross-functional contributor.
• Strong understanding of product marketing principles and go-to-market strategies.
• Ability to manage multiple projects and deadlines effectively.
• Proficiency with marketing tools and analytics platforms.
• Excellent written and verbal communication skills.
• Desirable: MBA or related certifications.

Responsibilities

• Create marketing plans and tools to support new product launches and reinvigorate Alienware brand by building awareness among internal and external stakeholders.
• Create a digital marketing strategy for Alienware peripherals by coordinating with cross-functional stakeholders and selecting platforms, events and formats to engage audiences.
• Scan, capture and analyze market intelligence and provide competitive analysis to inform product strategy.
• Create influencer marketing plans by identifying partners who align with Dell's values to broaden reach.

Skills

Go-to-market

Cross-functional collaboration

Marketing analytics

Project management

Written & verbal communication

Marketing tools usage

Education

Bachelor's degree in Marketing or related field

MBA (fresh)

Tools

Marketing analytics tools

Campaign management platforms

Google Analytics

Job description

Dell Technologies is seeking a Senior Analyst, Product Marketing in Singapore to lead the Alienware client peripherals marketing within the Dell Client Solutions Group. You will drive product category initiatives and collaborate with global teams to craft compelling Dell ecosystem experiences.

Join a team that translates customer insights into product development and go-to-market success, delivering impact across channels and stakeholders.