Senior Product Marketing Analyst, Alienware

Dell; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Dell Technologies in Singapore is seeking a Senior Analyst, Product Marketing to lead the Alienware peripherals marketing category within the Dell Client Solutions Group. You will collaborate across teams to create compelling ecosystem experiences for customers, and drive go-to-market strategies for new product introductions.

The role emphasizes market intelligence, cross-functional collaboration, and the execution of integrated marketing plans to engage internal and external audiences.

Qualifications

• Essential requirements include 2+ years of related experience with strong drive for results.
• Effective team player and cross-functional contributor.
• Strong understanding of product marketing principles and go-to-market strategies.
• Ability to manage multiple projects and deadlines effectively.
• Proficiency with marketing tools and analytics platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Create marketing plans and tools to support new product launches and reinvigorate Alienware brand by building awareness among stakeholders.
• Create a digital marketing strategy for Alienware peripherals by working with cross-functional stakeholders and identifying the right platforms, events and formats to engage and grow online audience.
• Scan, capture and analyze market intelligence and provide competitive analysis to aid product strategy.
• Create influencer marketing plans for Alienware peripherals by identifying right partners who will enable a broad reach and are aligned with Dell’s values and positioning.

Skills

Marketing principles

Go-to-market strategies

Analytics platforms

Communication skills

Teamwork

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

MBA (fresh graduate)

Job description

Dell Technologies in Singapore is seeking a Senior Analyst, Product Marketing to lead the Alienware peripherals marketing category within the Dell Client Solutions Group. You will collaborate across teams to create compelling ecosystem experiences for customers, and drive go-to-market strategies for new product introductions.

The role emphasizes market intelligence, cross-functional collaboration, and the execution of integrated marketing plans to engage internal and external audiences.