Senior Product Marketing Analyst – Alienware Growth & Launch

Dell Inc.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Dell Technologies in Singapore is seeking a Senior Analyst, Product Marketing for the Alienware peripherals category within the Client Solutions Group. You will lead the assigned product category and collaborate with the wider Dell team to enable compelling ecosystem experiences for customers.

Join us to drive strategic product marketing initiatives, build market-ready campaigns, and partner with internal and external stakeholders to deliver measurable impact across launches and growth

Qualifications

• 2+ years of related experience with strong drive for results.
• Effective team player and cross-functional contributor.
• Strong understanding of product marketing principles and go-to-market strategies.
• Ability to manage multiple projects and deadlines effectively.
• Proficiency with marketing tools and analytics platforms.
• Excellent written and verbal communication skills.
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Fresh Graduate in MBA; up to 12 months post-graduation
• Relevant certifications (e.g., Pragmatic Marketing, Digital Marketing, analytics tools) and experience with campaign management platforms.

Responsibilities

• Create marketing plans and tools to support new product launches and reinvigorate Alienware brand by building awareness among both internal and external stakeholders
• Create a digital marketing strategy for Alienware peripherals by working with cross-functional stakeholders and identifying the right platforms, events and formats to engage and grow online audience
• Scan, capture and analyze market intelligence and provide competitive analysis to aid product strategy
• Create influencer marketing plans for Alienware peripherals by identifying right partners who will enable a broad reach and are aligned with Dell’s values and positioning

Skills

Experience in product marketing

Cross-functional teamwork

Go-to-market strategies

Project management

Marketing analytics tools

Written and verbal communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

MBA (fresh graduate), up to 12 months post-graduation

Tools

Marketing analytics platforms

Campaign management platforms

Job description

Dell Technologies in Singapore is seeking a Senior Analyst, Product Marketing for the Alienware peripherals category within the Client Solutions Group. You will lead the assigned product category and collaborate with the wider Dell team to enable compelling ecosystem experiences for customers.

Join us to drive strategic product marketing initiatives, build market-ready campaigns, and partner with internal and external stakeholders to deliver measurable impact across launches and growth