Senior Analyst, Product Marketing

Dell Technologies; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Dell Technologies is seeking a Senior Analyst, Product Marketing in Singapore to lead the Alienware client peripherals marketing within the Dell Client Solutions Group. You will drive product category initiatives and collaborate with global teams to craft compelling Dell ecosystem experiences.

Join a team that translates customer insights into product development and go-to-market success, delivering impact across channels and stakeholders.

Qualifications

• 2+ years of related experience with strong drive for results.
• Effective team player and cross-functional contributor.
• Strong understanding of product marketing principles and go-to-market strategies.
• Ability to manage multiple projects and deadlines effectively.
• Proficiency with marketing tools and analytics platforms.
• Excellent written and verbal communication skills.
• Desirable: MBA or related certifications.

Responsibilities

• Create marketing plans and tools to support new product launches and reinvigorate Alienware brand by building awareness among internal and external stakeholders.
• Create a digital marketing strategy for Alienware peripherals by coordinating with cross-functional stakeholders and selecting platforms, events and formats to engage audiences.
• Scan, capture and analyze market intelligence and provide competitive analysis to inform product strategy.
• Create influencer marketing plans by identifying partners who align with Dell's values to broaden reach.

Skills

Go-to-market

Cross-functional collaboration

Marketing analytics

Project management

Written & verbal communication

Marketing tools usage

Education

Bachelor's degree in Marketing or related field

MBA (fresh)

Tools

Marketing analytics tools

Campaign management platforms

Google Analytics

Job description

Senior Analyst, Product Marketing

As a global business with game-changing products, there's always scope for Dell Technologies to grow sales and expand market share. So, a highly skilled Product Marketing team is essential. Our team has real vision. They develop and implement strategic approaches to solutions and technology marketing that put our products and services at the forefront of our customers' minds. Always ready to adjust strategies in response to market change and competition, the team works closely with sales, product partners and vendors. Crucially, their remit goes beyond the customer value proposition to making sure product development is informed by customer insights.

What you'll achieve:

As a Senior Analyst, Product Marketing, you will be working in Alienware Client Peripherals product marketing team. Within the Dell Client Solutions Group, this position will lead the assigned Alienware product category and effectively engage with the wider Dell team to enable compelling Dell ecosystem experiences for customers.

Join us to do the best work of your career and make a profound social impact as a Senior Analyst on our Product Marketing team.

Responsibilities

You will:

• Create marketing plans and tools to support new product launches and reinvigorate Alienware brand by building awareness among both internal and external stakeholders
• Create a digital marketing strategy for Alienware peripherals by working with cross‑functional stakeholders and identifying the right platforms, events and formats to engage and grow online audience
• Scan, capture and analyze market intelligence and provide competitive analysis to aid product strategy
• Create influencer marketing plans for Alienware peripherals by identifying right partners who will enable a broad reach and are aligned with Dell's values and positioning

Qualifications

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here's what we are looking for with this role:

Essential Requirements

• 2+ years of related experience with strong drive for results.
• Effective team player and cross‑functional contributor.
• Strong understanding of product marketing principles and go‑to‑market strategies.
• Ability to manage multiple projects and deadlines effectively.
• Proficiency with marketing tools and analytics platforms.
• Excellent written and verbal communication skills.

Desirable Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• Fresh Graduate in MBA; up to 12 months post‑graduation
• Relevant certifications (e.g., Pragmatic Marketing, Digital Marketing, analytics tools) and experience with campaign management platforms.

About Us

Who We Are

We believe that each of us has the power to make an impact. That's why we put our team members at the center of everything we do. If you're looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we're looking for you.

Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.

Dell Technologies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Read the full Equal Employment Opportunity Policy.

Visit our Culture Code page to learn more about how we work and lead.