Senior NPP Marketing Manager, Oncology (Hybrid)

GlaxoSmithKline Pte Ltd; Singapore; Hybrid; SGD 155,000 - 232,000; Full time

Job summary

GlaxoSmithKline is seeking a Sr Manager Non-Personal Promotional Marketing for its US Oncology focus. You will own strategy and execution of non-personal promotion, including web, social, mobile, and digital media buys, with emphasis on HCP and broader healthcare stakeholders.

You will lead cross-functional teams, leverage insights, and optimize media spend while aligning with regulatory standards. Hybrid work in Philadelphia is available for this role.

Qualifications

• Bachelor's degree in a related field.
• 5+ years of pharma/biotech oncology marketing experience.
• Ability to travel up to 25% of the time, including weekends.
• Willing to work in a hybrid role 2–3 days per week at the Philadelphia office.
• MBA is preferred.

Responsibilities

• Lead development of NPP brand strategies and marketing plans using insights.
• Manage external partners to deliver on brand goals across websites, digital media, and other tactics.
• Lead cross-functional partners toward a common goal with excellent execution.
• Work in an agile manner to pivot based on market changes.
• Drive resource allocation and tracking to maximize business value.
• Ensure adherence to GSK International Code of Pharmaceutical Marketing.
• Analyze external and internal data to identify gaps and opportunities.
• Define KPIs and targets that move the team toward success.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Bachelor's degree

MBA (Preferred)

Job description

GlaxoSmithKline is seeking a Sr Manager Non-Personal Promotional Marketing for its US Oncology focus. You will own strategy and execution of non-personal promotion, including web, social, mobile, and digital media buys, with emphasis on HCP and broader healthcare stakeholders.

You will lead cross-functional teams, leverage insights, and optimize media spend while aligning with regulatory standards. Hybrid work in Philadelphia is available for this role.