Digital Marketing Manager - Patient Activation & Engagement

DKSH

Singapore

On-site

SGD 60,000 - 90,000

Full time

33 hours ago

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Job summary

DKSH is seeking an Assistant Manager, Digital Marketing to lead data-driven, omnichannel campaigns across healthcare therapeutic areas. You will craft patient activation strategies, map journeys, and optimize campaigns using CRM and analytics tools, ensuring regulatory compliance.

The role requires collaboration with Medical, Regulatory, Legal, and external agencies to deliver patient-centric education and outcomes.

Qualifications

Bachelor’s degree or higher in Marketing, Business, Digital Marketing, Life Sciences, Pharmacy, or related field.
2–3 years of digital marketing experience, preferably in pharma/healthcare.
Experience with patient-focused digital campaigns and CRM platforms.

Responsibilities

Develop and execute digital strategies to enhance patient awareness, engagement, activation, and adherence.
Map and optimize patient journeys to improve conversion and retention.
Lead omnichannel campaigns across websites, social media, SEM/SEO, email, apps, and messaging platforms.
Manage campaign calendars and ensure consistent patient messaging across channels.
Design digital components of PSPs and engagement tactics for enrolment and persistence.