Pharma Product Manager: Growth, Launches & HCP Engagement

Hyphens Pharma International Ltd.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Hyphens Pharma International Ltd. is seeking a Product Manager to develop and execute strategic and tactical marketing plans for the ethical product portfolio.

You will collaborate with sales, medical, regulatory, and supply chain teams to optimise product performance and engage healthcare professionals. You will lead lifecycle management, promotional campaigns, and educational events while ensuring regulatory and compliance standards are met.

Qualifications

• Bachelor's degree as stated in the job requirements.
• 3–5 years of experience in pharmaceutical sales, product management, or marketing.
• Experience engaging healthcare professionals, specialists, pharmacists, and KOLs.
• Strong analytical and strategic thinking skills.
• Excellent presentation, communication, and stakeholder management abilities.
• Proficient in Microsoft Office applications and business analytics tools.
• Strong project management and organisational skills.
• Ability to work independently and manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and implement annual strategic and tactical marketing plans for the assigned ethical product portfolio.
• Analyse market trends, customer insights, competitor activities, and treatment landscape developments to identify growth opportunities.
• Manage product lifecycle activities, including product launches, line extensions, indication expansion, and product optimisation.
• Monitor product performance and recommend corrective actions to achieve sales and market share objectives.
• Build and maintain strong relationships with KOLs, specialists, pharmacists, and other healthcare professionals.
• Identify opportunities for scientific exchange, advisory boards, speaker programmes, and educational initiatives.
• Collaborate with KOLs to gather market insights and support evidence-based product positioning.
• Develop impactful promotional campaigns and detailing materials for healthcare professionals.
• Ensure all promotional materials and activities comply with local regulatory requirements and company compliance standards.
• Plan and execute congresses, symposia, CME programmes, workshops, and product-related educational events.
• Manage marketing budgets effectively to maximise return on investment.
• Partner closely with the sales team to drive product performance and market penetration.
• Conduct regular product training, cycle meeting presentations, and refresher sessions.
• Develop selling tools, product detail aids, objection-handling guides, and competitive comparison materials.
• Provide field support through joint visits to better understand customer needs and market dynamics.
• Monitor market trends, disease areas, treatment guidelines, competitor activities, and market access developments.
• Analyse sales data, prescribing patterns, and market share performance.
• Provide actionable recommendations to optimise business performance and product positioning.
• Lead demand forecasting and collaborate with supply chain teams to ensure product availability.
• Monitor inventory levels and proactively manage stock risks.
• Support S&OP processes and contribute to budget planning exercises.
• Work closely with Medical Affairs, Regulatory Affairs, Supply Chain, Finance, and Commercial teams to ensure successful implementation of product strategies.
• Support regulatory submissions, product launches, and lifecycle management activities.
• Ensure alignment between commercial objectives and compliance requirements.

Skills

Analytical thinking

Strategic thinking

Presentation skills

Stakeholder management

Education

Bachelor's degree in Pharmacy, Life Sciences, Biomedical Sciences, Business, Marketing, or related

Tools

Microsoft Office

Business analytics tools

Job description

Hyphens Pharma International Ltd. is seeking a Product Manager to develop and execute strategic and tactical marketing plans for the ethical product portfolio.

You will collaborate with sales, medical, regulatory, and supply chain teams to optimise product performance and engage healthcare professionals. You will lead lifecycle management, promotional campaigns, and educational events while ensuring regulatory and compliance standards are met.