Senior Meta Ads Strategist – Remote Solar Lead Gen

Huzzle; Singapore; Remote; SGD 32,000 - 51,000; Full time

Benefits offered by this job

Fully remote (SA-based)

Competitive salary

Industry-leading marketing stacks

Job summary

Huzzle is seeking a high-performing Meta Ads expert to lead the charge for a UK-based agency specializing in the renewable energy sector. This is not a generalist media buying role; it is a specialized position for a technical strategist who lives and breathes lead generation.

As the primary driver of ROI for solar and battery storage clients, you will own the end-to-end performance of complex campaigns. In this remote, SA-based role, you will oversee campaigns across Facebook/Instagram,

Qualifications

• 5+ years of verified Meta Ads campaigns in an agency setting.
• South Africa residency; remote position.
• Deep mastery of Meta Ads Manager, including Advantage+, Conversion API, and attribution.
• Proven track record in high-ticket lead generation (Solar, Home Services, Real Estate, or B2B).
• Experience in Landing Page/Funnel creation and Conversion Rate Optimization (CRO).
• Strong analytical mindset to troubleshoot technical issues and analyze data to drive strategy.
• Leadership maturity to own accounts end-to-end and drive long-term client retention.

Responsibilities

• Launch, manage, and scale high-volume lead generation campaigns across Facebook and Instagram daily.
• Oversee the full campaign lifecycle, from initial technical setup (Pixel, CAPI, and UTMs) to advanced horizontal and vertical scaling.
• Monitor KPIs including CPL, CTR, Frequency, and Lead Quality; make proactive adjustments to combat creative fatigue.
• Build and optimize high-converting landing pages and funnels, using A/B testing and CRO principles to maximize lead flow.
• Manage client accounts independently, making high-level strategic decisions and communicating performance results clearly.
• Collaborate with creative teams and account managers to ensure messaging aligns with lead quality goals.
• Integrate lead data with GoHighLevel and other CRMs via Zapier and webhooks to ensure seamless lead nurturing.

Skills

Meta Ads Manager

GoHighLevel

CRO

Analytics

Lead generation

Leadership

Tools

GoHighLevel

Zapier

UTMs/CAPI/Pixel

Job description

Huzzle is seeking a high-performing Meta Ads expert to lead the charge for a UK-based agency specializing in the renewable energy sector. This is not a generalist media buying role; it is a specialized position for a technical strategist who lives and breathes lead generation.

As the primary driver of ROI for solar and battery storage clients, you will own the end-to-end performance of complex campaigns. In this remote, SA-based role, you will oversee campaigns across Facebook/Instagram,