Global Meta Ads Specialist – Travel eSIM Growth

ISERIOUS PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

ISERIOUS PTE. LTD. is seeking an experienced Meta advertising specialist to grow customer acquisition and sales across international markets. You will manage Meta Ads campaigns on Facebook and Instagram, testing audiences and creative concepts to drive purchases.

The role requires strong analytics, measurement, and ability to scale successful campaigns while maintaining sustainable ROAS. Appointment at Specialist or Senior Specialist level will depend on experience.

Qualifications

• 3+ years hands-on Meta Ads experience managing campaigns and budgets, with 5+ years encouraged.
• Develop and evaluate creative and audience testing hypotheses and translate results into optimization decisions.
• Strong data analysis and logical reasoning to distinguish issues in creative, audience, tracking, and site conversions.

Responsibilities

• Plan, launch and optimise Meta Ads campaigns across Facebook and Instagram to drive customer acquisition and purchases.
• Develop and test audience strategies for prospecting and retargeting; evaluate their contribution to new customer acquisition.
• Build a structured creative testing programme covering travel scenarios, customer pain points, product benefits, offers and ad formats.
• Collaborate with creative teams to develop images, videos and user-generated content with clear briefs based on insights and data.
• Analyse creative and audience performance to identify combinations delivering purchases at sustainable costs.
• Monitor creative fatigue, frequency and targeting; propose timely messaging/asset changes.
• Manage budgets across markets and campaigns; scale successful approaches while tracking CAC and ROAS.
• Run structured tests across creatives, audiences, placements, bidding and landing pages.
• Work with product/tech to implement and validate conversion tracking via Meta Pixel and Conversions API; compare platform results with actual sales and costs; present findings.

Skills

Meta Ads Manager

Audience testing

Campaign budgeting

Data analysis

English communication

Campaign optimization

Tools

Meta Pixel

Conversions API

GA4

Excel

Google Sheets

Job description

ISERIOUS PTE. LTD. is seeking an experienced Meta advertising specialist to grow customer acquisition and sales across international markets. You will manage Meta Ads campaigns on Facebook and Instagram, testing audiences and creative concepts to drive purchases.

The role requires strong analytics, measurement, and ability to scale successful campaigns while maintaining sustainable ROAS. Appointment at Specialist or Senior Specialist level will depend on experience.