Meta Ads Specialist (Remote)

Fourleavesdigital; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote

Team collaboration

Professional development

Job summary

Four Leaves Digital in Singapore is seeking a Meta Ads Specialist to own tracking, performance, and strategic direction across hospitality clients’ Meta Ads accounts. You’ll manage end-to-end campaigns, ensure accurate conversion tracking, and mentor junior team members.

You will collaborate with the team lead on output quality, participate in client conversations when needed, and stay ahead of Meta Ads trends to continuously improve results.

Qualifications

• 5+ years in Meta Ads or similar role.
• Hands-on experience with Pixel, CAPI and GTM.
• Strong analytical skills to interpret data and spot trends.
• Excellent time management and multi-account handling.
• Proactive, detail-oriented with remote teamwork experience.

Responsibilities

• Set up, manage, and optimise Meta Ads end-to-end to meet client objectives.
• Lead competitor research, audience targeting, placements, and creative-format planning.
• Analyse campaign performance and provide strategic recommendations to the team and clients.
• Own conversion tracking setup and troubleshooting (Meta Pixel, CAPI, GTM).
• Collaborate with team lead and creative team on best formats and creatives.
• Prepare detailed performance reports and join client meetings as needed.
• Stay ahead of Meta Ads trends and platform best practices.
• Identify opportunities to improve campaign performance and client satisfaction.
• Troubleshoot complex issues and coordinate with team members to resolve them.
• Mentor junior Meta Ads executives and oversee workload distribution.

Skills

Meta Ads

Analytics

Mentoring

Remote teamwork

Time management

Client communication

Tools

Meta Ads Manager

Meta Pixel

Google Tag Manager

CAPI

Job description

We are looking for a Meta Ads Specialist to take ownership of tracking, performance, and strategic direction across our hospitality clients’ Meta Ads accounts. This role goes beyond day-to-day campaign management: you’ll oversee tracking accuracy, turn performance data into clear recommendations, and mentor and support junior team members. You’ll work closely with the team lead on team output and quality, stepping into client conversations when needed rather than as a routine part of the role.

About Four Leaves Digital

We are a boutique digital marketing agency registered in the UAE, serving hospitality clients across the UAE, KSA, UK, France, and Spain. From performance marketing and website development to strategic consulting, we offer tailored solutions that bring tangible value to businesses. Our pride lies in delivering honest, impactful strategies for lasting success.

Responsibilities

• – Set up, manage, and optimise Meta Ads campaigns end-to-end to meet client objectives.
• – Lead competitor research, audience targeting, Meta placements and creative-format planning to ensure effective campaigns.
• – Analyse campaign performance and provide strategic recommendations to the team lead and clients based on the data.
• – Own conversion tracking setup and troubleshooting (Meta Pixel, CAPI, GTM) to ensure accurate measurement across accounts.
• – Work closely with the team lead and creative team to determine the best campaign creative types and formats.
• – Prepare detailed performance reports for internal review, joining client meetings on a need basis.
• – Stay ahead of Meta Ads trends, algorithm updates, and platform best practices.
• – Proactively identify opportunities to enhance campaign performance and client satisfaction.
• – Troubleshoot complex campaign issues and coordinate with relevant team members to resolve them.
• – Mentor junior Meta Ads executives and support day-to-day team management, including workload distribution and quality checks across campaigns.

Qualifications

• – Minimum 5 years of experience in Meta Ads campaign management or a similar role.
• – Strong, hands-on expertise with Meta Ads Manager, advertising metrics, and conversion tracking (Pixel, CAPI, GTM).
• – Excellent analytical skills to interpret campaign data and identify trends.
• – Strong organisational and time-management skills, with the ability to manage multiple client accounts.
• – Confident communication skills, with experience mentoring or guiding junior team members, and the ability to step into client conversations on an as-needed basis.
• – A proactive mindset with a keen eye for detail.
• – Ability to work independently in a remote team environment and manage multiple tasks efficiently.

What We Offer

• – Fully remote work setup.
• – A supportive team culture that values collaboration and growth.
• – Opportunities for professional development and learning.

How to Apply

Send your resume and a brief cover letter detailing your experience and why you’re a great fit for this role to [e-mail] .