Senior Marketing Specialist (B2B)

TALENT TRADER GROUP PTE. LTD.; Singapore; On-site; SGD 62,000 - 93,000; Full time

Job summary

TALENT TRADER GROUP PTE. LTD. in Singapore is seeking a seasoned B2B marketing professional to partner with regional business units to craft and execute marketing strategies that support new product launches.

You will design integrated campaigns, create engaging content for digital and print media, and strengthen brand presence across markets. This role requires strong communication and presentation skills.

Qualifications

• Diploma in Marketing or related field.
• Minimum 3 years of experience in marketing brand and communication.
• Excellent communication and presentation skills.

Responsibilities

• Partner with regional business units to develop and implement marketing strategies.
• Collaborate with cross-functional teams to run integrated marketing initiatives and regional B2B campaigns.
• Develop engaging B2B marketing content for digital and print channels.
• Organize regional B2B events to increase brand exposure.
• Maintain brand identity across marketing materials.
• Monitor and report marketing KPIs to evaluate campaign performance.
• Keep abreast of industry trends to enhance marketing effectiveness.
• Coordinate with external vendors to deliver on time and within budget.

Skills

Marketing

Brand management

Communication

Presentation skills

Content creation

Event coordination

Education

Diploma in Marketing

Job description

Job Description:

• Partner with regional business units to develop and implement marketing strategies, including creating marketing content to support new product launches.
• Collaborate with cross-functional teams to design and execute integrated marketing initiatives, while coordinating regional B2B campaigns to strengthen brand awareness, generate qualified leads, and drive sales growth.
• Develop engaging and audience-focused B2B marketing content for both digital and print communication channels.
• Organize and manage regional B2B events and marketing activities to increase brand exposure and market presence.
• Maintain consistent brand identity by ensuring all B2B marketing materials comply with established brand standards and corporate guidelines.
• Monitor, analyze, and report on B2B marketing performance using key performance indicators (KPIs) to evaluate campaign success and identify opportunities for improvement.
• Keep abreast of industry developments, market trends, and B2B marketing best practices to enhance the effectiveness of regional marketing communications.
• Coordinate with external vendors to ensure projects are delivered on schedule, remain within the approved budget, and meet the organization's branding and communication requirements.

Requirements:

• Diploma in Marketing or any related fields.
• Minimum 3 years of experience in marketing brand and communication.
• Excellent communication and presentation skills