Regional Asst Manager, Marketing (B2B)

People Profilers Pte Ltd; Singapore; On-site; SGD 150,000 - 230,000; Full time

Job summary

People Profilers Pte Ltd is seeking a senior marketing leader to drive regional B2B campaigns, content development, and events across the West region. You will lead a team of marketing communications and social media specialists, partnering with cross-functional teams to align with brand goals and budgets.

The role requires 8+ years in marketing with at least 2 years in a leadership capacity, strong events experience, and proven ability to manage external agencies for regional product launches.

Qualifications

• Bachelor's degree in Marketing, Communications or a related field.
• B2B and regional experience is highly preferred.
• Minimum of 8 years of experience in marketing, with at least 2 years in a leadership role
• Strong event planning and project management with excellent communication and interpersonal skills
• Experience in managing external agencies and collaborating with cross-functional teams

Responsibilities

• Work with regional business units on the development and execution of marketing strategies and content development for new product launches
• Oversee social media strategies and campaigns to enhance brand engagement
• Manage the regional marketing campaigns and product launches for B2B products
• Collaborate with the cross-functional teams to plan and execute integrated marketing plan and coordinate regional campaigns to enhance brand presence and drive lead generation and sales conversion
• Create compelling and targeted marketing content for offline and online platforms
• Plan and execute events to enhance brand visibility in the region
• Ensure strict adherence to the brand guidelines across all marketing materials
• Track and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and social media performance
• Stay updated on industry best practices and emerging trends in marketing to ensure the company remains at the forefront of regional marketing communications
• Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline
• Lead and manage a team of marketing communications and social media specialists
• Effectively communicate with and manage stakeholders at various levels
• Ensure alignment of marketing strategies with broader brand and communication goals

Skills

Leadership

Event planning

Project management

Communication

Interpersonal skills

Cross-functional teams

Stakeholder management

Education

Bachelor's degree in Marketing, Communications or a related field

Job description

Location: West

Basic + AWS + High VB

Key Responsibilities:

• Work with regional business units on the development and execution of marketing strategies and content development for new product launches

• Oversee social media strategies and campaigns to enhance brand engagement

• Manage the regional marketing campaigns and product launches for B2B products

• Collaborate with the cross-functional teams to plan and execute integrated marketing plan and coordinate regional campaigns to enhance brand presence and drive lead generation and sales conversion

• Create compelling and targeted marketing content for offline and online platforms

• Plan and execute events to enhance brand visibility in the region

• Ensure strict adherence to the brand guidelines across all marketing materials

• Track and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and social media performance

• Stay updated on industry best practices and emerging trends in marketing to ensure the company remains at the forefront of regional marketing communications

• Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline

• Lead and manage a team of marketing communications and social media specialists

• Effectively communicate with and manage stakeholders at various levels

• Ensure alignment of marketing strategies with broader brand and communication goals

Qualifications:

• Bachelor's degree in Marketing, Communications or a related field

• B2B and regional experience is highly preferred.

• Minimum of 8 years of experience in marketing, with at least 2 years in a leadership role

• Strong event planning and project management with excellent communication and interpersonal skills

• Experience in managing external agencies and collaborating with cross-functional teams

• All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

EA Registration Number: R25127279

EA license number 02C4944

EA Personnel: Lee Kah Yung (Roger)